About Annette Welsford

Hi there. My passion is to mentor business owners on how to think differently, how to create helpful and effective marketing, and how to build a tribe of loyal customers and advocates. I'm privileged to have a wonderfully talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver great results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

Author Archive | Annette Welsford

landing-page-feaured

Why do You Need Landing Pages?

If you already have a website, then why on earth would you need a landing page – or indeed several landing pages?  It’s a question we are often asked. What exactly is a landing page? A landing page is a kind of “stand alone” page on your website.  It doesn’t have navigation to the rest…

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Triglav-National-Park-slovenia

Why You Need a Digital Marketing EcoSystem

Digital Marketing Ecosystem – what on earth . . .  sounds a bit green or new age doesn’t it? If you’re serious about promoting your business online – there’s a lot more to it than just building a website.  You need a complete system around it, or it won’t work.  Your website will just be…

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Why-Long-Form-Blog-Content-is-a-Smart-Content-Strategy

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Is-Your-Website-One-IN-a-Million-or-Just-One-OF-a-Million

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges….

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referral spam

Referral Spam Removal from Google Analytics – 2017 Update

  Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and what to do about it.  In this post, I will try to demystify it for you, explain why you need to block it…

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feb-2017-marketing-trends1

6 Marketing Trends for 2017

The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

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customer journey mapping

Why You Need to Map Your Customers Journey

Do you know how your customers are really treated by your business? A solid understanding of your customers journey with your business is more important than ever before.   The entire customer experience has become the new competitive edge. Put simply, the buyer’s journey refers to the interactions that your customers have with your business all…

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Social media stats

115 Must Know Facts about Social Media [INFOGRAPHIC]

Love it or hate it – the truth is that social media really is here to stay, and has fast become one of the key places to find and connect with ideal prospects and customers, and to market your business. Important Social Media Stats Check out these interesting social media facts, compiled by Skilled.co –…

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Queensland business grant

Exciting Opportunity for Small Businesses in Queensland

The second round of applications closed on 10 April 2017.  We will announce the next round when it opens. The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul,…

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website lead generation

Service Businesses – 7 Deadly Web Design Mistakes That Will Kill Your Lead Generation

Probably the number one question I receive from service business owners is “how can I get more leads?” They’re often in a bit of a quandary over whether to invest in print or radio advertising, maybe get some flyers into letterboxes, pop into some networking meetings, etc. Why are they thinking of returning to these offline forms of marketing?…

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