About Annette Welsford

Hi there. My passion is to mentor business owners on how to think differently, how to create helpful and effective marketing, and how to build a tribe of loyal customers and advocates. I'm privileged to have a wonderfully talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver great results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

Author Archive | Annette Welsford

Why-Long-Form-Blog-Content-is-a-Smart-Content-Strategy

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Is-Your-Website-One-IN-a-Million-or-Just-One-OF-a-Million

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges….

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referral spam

Referral Spam Removal from Google Analytics – 2017 Update

  Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and what to do about it.  In this post, I will try to demystify it for you, explain why you need to block it…

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feb-2017-marketing-trends1

6 Marketing Trends for 2017

The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

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customer journey mapping

Why You Need to Map Your Customers Journey

Do you know how your customers are really treated by your business? A solid understanding of your customers journey with your business is more important than ever before.   The entire customer experience has become the new competitive edge. Put simply, the buyer’s journey refers to the interactions that your customers have with your business all…

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Social media stats

115 Must Know Facts about Social Media [INFOGRAPHIC]

Love it or hate it – the truth is that social media really is here to stay, and has fast become one of the key places to find and connect with ideal prospects and customers, and to market your business. Important Social Media Stats Check out these interesting social media facts, compiled by Skilled.co –…

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Queensland business grant

Exciting Opportunity for Small Businesses in Queensland

I’ve got exciting news for owners of small businesses in Queensland! The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul, or want to embark on online marketing,…

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website lead generation

Service Businesses – 7 Deadly Web Design Mistakes That Will Kill Your Lead Generation

Probably the number one question I receive from service business owners is “how can I get more leads?” They’re often in a bit of a quandary over whether to invest in print or radio advertising, maybe get some flyers into letterboxes, pop into some networking meetings, etc. Why are they thinking of returning to these offline forms of marketing?…

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Calendar

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

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Inbound Marketing

Incredible Inbound Marketing Statistics

Chances are you’ve heard of inbound marketing, and the following 7 inbound marketing statistics are sure to impress you. But, do you know what it is and how to use it to grow your business? Inbound marketing is an effective way to generate leads, regardless of your industry, so it’s worth taking the time to learn about…

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