About Annette Welsford

Hi there. My passion is to mentor business owners on how to think differently, how to create helpful and effective marketing, and how to build a tribe of loyal customers and advocates. I'm privileged to have a wonderfully talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver great results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

Author Archive | Annette Welsford

Marketing for Staff

Staff Marketing – How to Attract the Right Employees

Received a lovely email today about the great result I helped one of my private marketing mentoring clients achieve.  Here’s her exact words… Isn’t that lovely! Here’s what happened.  We were on our regular mentoring call, and working through our list of actions when Louise mentioned that “since the election  and since I’ve started using…

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words

The Sheer Power of Good Copywriting

Change a few words on your website, your brochure, your  business card, your sign – even your “elevator speech”, and see what a difference it can make to your results. Using a headline which evokes an emotion in people will capture attention. We all respond to emotion – it’s a case of tapping into the…

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outsourcing

Outsourcing: Get Things Done Through Others

Have you used outsourcing sites to find people to do things for you?  This can range from one off tasks to regular work.  I don’t really like the word “outsourcing”,  but it does define the process of finding someone who has skills you don’t have or more time than you do.  I’m always on the…

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kpibookcover

The “go to” Event to Become a Key Person of Influence

There’s an event coming up in Brisbane at the end of August which I can highly recommend.  It’s run by a great bunch of guys that I have a lot of time for! This one-day business strategy event, or Brand Accelerator as it’s called, is produced by a company called Entrevo, and they run it…

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Salon Marketing

Save our Hairdressers – Free Salon Marketing Webinar

I’m saddened to see so many hair and beauty salons closing the doors in our area in the last 12 months.  I’m sure it’s been happening in a lot of places, not just south-east Brisbane. A good hairdresser is really hard to find, and when you do, you become fiercely loyal to them.  Ask any…

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google search

Are You One of the Majority? Let’s hope not!

I was shocked to discover that the 2012 Australian Bureau of Statistics figures showed that only 43% Australian businesses reported having a web presence, and only 1/3 of businesses with four employees or less has a web presence.  No matter what type of business you have – manufacturing, service or retail – you need to…

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outlook

How To White List Emails

Follow these steps for white listing any email address, which means that emails you want to receive don’t get sent to your spam/junk folder, or even worse, totally blocked.Scroll down the page to find your email program for instructions on how to someone’s email to your address book, safe sender list or white list.  If…

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Camping Show

Stop Wasting Leads

It’s rather frightening how many companies put a lot of time, effort and money into marketing and lead generation and then only contact them once, and often not at all. A couple of months ago my husband and I went to a large Caravan and Camping Expo. We visited loads of stands, collected nice brochures, asked…

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