About Annette Welsford

On 05.16.09, In About Commonsense Marketing, by Annette

Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas. Although she holds a Masters degree in Marketing from Uni of Southern Qld, she finds that her hands-on practical direct marketing, internet marketing and publicity experience is far more valuable and relevant to small business.

Have had a few people asking what my background and experience is with offline and online marketing. Here’s a few details . . .

Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas. Although she holds a Masters degree in Marketing from Uni of Southern Qld, she finds that her hands-on practical direct marketing, internet marketing and publicity experience is far more valuable and relevant to small business.

She owns several successful internet businesses

1. Marketing Secrets for Image Consultants. Annette provides marketing coaching services specifically tailored for image consultants. Consultants received weekly lessons in how to grow their business using low cost highly effective marketing strategies. Lessons are supplemented by fortnighly teleconferences where Annette provides more detailed coaching, “hot spot” opportunities and a Q and A session.

She also provides a similar marketing coaching service for tradespeople and other small business owners. Details of marketing coaching services and workshops available at www.commonsensemarketing.com.au

2. www.Become-Stylish.com – the world’s first online style university which provides weekly lessons in all things stylish – clothing, grooming, etiquette and self confidence. Information is provided by team of expert consultants in image, etiquette and personal development. Many Image Consultants promote this program to their client base as an ideal vehicle for learning more, and providing the Consultants with the opportunity to develop a long term client relationship.

3. BestJuicyTomatoes.com. Annette co-authored, edited and published the best seller How to Grow Juicy Tasty Tomatoes. A detailed 88 page guide to everything related to growing tomatoes. Includes 264 coloured photos to make problem diagnosis easy. Book has been favourably reviewed on television, radio and in leading gardening magazines throughout Australia. Has been sold into 52 countries.

4. Annette is an enthusiastic supporter of SendOutCards. This is without doubt the best way of staying in touch with friends and clients. It is very powerful, and an essential tool for absolutely everone because it is a fantastic and cheap way to say hello or send a personal message (in your handwriting). Find out more at www.sendoutcards.com/65350

Annette

Annette Welsford has been a marketing slave for 30 years. She started out in the field of direct marketing, expanded into mainstream marketing, did the whole advanced degree thing and then realised that nothing makes any sense for small business except direct marketing, internet marketing and publicity. These days she trains small business owners and their staff on clever low cost marketing and helps them to implement, so they can be just as effective as the larger companies, without the need for big budgets.

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