Getting one of your articles published word for word in a national magazine is very exciting! This article is all about branding your business.

More and more tradies are keen to learn what they hoped they’d learn at trade school but never did – how to grow a successful business. Newspaper article sums it up beautifully . . .

Came across this clever definition of the different types of marketing one can use to get the message out. Hope you don’t get offended, but find it as amusing as I did! How many of these strategies have you tried?
“You’re a “woman” and you see a handsome man at a party. You go up to him [...]

This is a departure from my normal marketing related posts.  I was so moved by it I wanted to share it with everyone, because it’s infinitely important.  If we each take time to do this, we will remember what life is really all about.  We will be nicer people.  And people “buy” people – not [...]

If you feel like your business or lifestyle is not at the level of success that you had expected yet, then this is especially important for you.
My good friend and colleague, Darren Stephens, known as the “How to write a Best Seller” expert (and the Marketing Genius behind “Men are From Mars, Women are From [...]

You know how there is a lot of ‘stuff’ online that is just downright hype –‘affiliate systems that suck in cash like a vacuum cleaner on steroids’ etc. You have heard it all before right…. I can’t believe people believe that stuff! (Their greed gland is overactive I guess!) . . .

This wonderful 85 year old man does an incredible job of making people’s day – every day. After he’s walked a long way to make it happen! How inspirational and humbling!

Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas. Although she holds a Masters degree in Marketing from Uni of Southern Qld, she finds that her hands-on practical direct marketing, internet marketing and publicity experience is far more valuable and relevant to small business.

If you’re trying to develop an online business, or to boost your normal offline business with a website that brings you more customers and more business, then the best thing you can do is learn how to do it properly.
There’s so many workshops around on how to make money on the internet, and most of [...]

Came across this absolutely amazing video … It’s mind boggling …
It puts everything, and nothing, into perspective. Watch it and you’ll see what I mean