Annette

Author

Annette Welsford has been a marketing slave for 30 years. She started out in the field of direct marketing, expanded into mainstream marketing, did the whole advanced degree thing and then realised that nothing makes any sense for small business except direct marketing, internet marketing and publicity. These days she trains small business owners and their staff on clever low cost marketing and helps them to implement, so they can be just as effective as the larger companies, without the need for big budgets.

Visit Authors Website

Secrets to Having a Successful Online Business

On 05.13.09, In Internet marketing, by Annette

If you’re trying to develop an online business, or to boost your normal offline business with a website that brings you more customers and more business, then the best thing you can do is learn how to do it properly. There’s so many workshops around on how to make money on the internet, and most [...]

Did You Know?

On 03.01.09, In Internet marketing, by Annette

Came across this absolutely amazing video … It’s mind boggling …
It puts everything, and nothing, into perspective. Watch it and you’ll see what I mean

How to Start Getting Clever With Your Marketing and Save Costs

On 02.05.09, In Customer database marketing, by Annette

Welcome to my blog. I’ve started this because I’ve had a flood of emails from people asking how they can reduce their marketing costs and improve their results now that times are getting tough. Instead of answering people one by one I thought it would be far better to start a two way conversation with a few people at once through a blog, so we all get to hear thoughts and ideas from each other.
So back to reducing costs and improving results. There are so many answers to this paradigm. So many things that every business can do to reduce costs and improve results. . .