Annette

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Annette Welsford has been a marketing slave for 30 years. She started out in the field of direct marketing, expanded into mainstream marketing, did the whole advanced degree thing and then realised that nothing makes any sense for small business except direct marketing, internet marketing and publicity. These days she trains small business owners and their staff on clever low cost marketing and helps them to implement, so they can be just as effective as the larger companies, without the need for big budgets.

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How to Start Getting Clever With Your Marketing and Save Costs

On 02.05.09, In Customer database marketing, by Annette

Welcome to my blog. I’ve started this because I’ve had a flood of emails from people asking how they can reduce their marketing costs and improve their results now that times are getting tough. Instead of answering people one by one I thought it would be far better to start a two way conversation with a few people at once through a blog, so we all get to hear thoughts and ideas from each other.
So back to reducing costs and improving results. There are so many answers to this paradigm. So many things that every business can do to reduce costs and improve results. . .

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About The Author

Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas.

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