It’s rather frightening how many companies put a lot of time, effort and money into marketing and get loads of leads, and then only contact them once, and often not at all. A couple of months ago my husband and I went to a large Caravan and Camping Expo. We visited loads of stands, collected [...]
On 02.05.09, In Customer database marketing, by Annette
Welcome to my blog. I’ve started this because I’ve had a flood of emails from people asking how they can reduce their marketing costs and improve their results now that times are getting tough. Instead of answering people one by one I thought it would be far better to start a two way conversation with a few people at once through a blog, so we all get to hear thoughts and ideas from each other.
So back to reducing costs and improving results. There are so many answers to this paradigm. So many things that every business can do to reduce costs and improve results. . .
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About The Author
Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas.
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