Category: Email marketing

Stop Wasting Leads

It’s rather frightening how many companies put a lot of time, effort and money into marketing and get loads of leads, and then only contact them once, and often not at all.   A couple of months ago my husband and I went to a large Caravan and Camping Expo. We visited loads of stands, collected [...]

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About The Author

Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas.

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