How to Prepare Content for Your Blogposts

In the last post I gave you 7 exceptionally good reasons why you definitely need a blog on your website. It is a seriously essential marketing strategy which you need to be doing at least once a week, if not more.

writers block

How to avoid writer’s block

So maybe after reading that post you sat in front of your computer or a blank workbook and thought “Okay, what do I blog about?”

Good question!  Coming up with blog posts ideas can be stressful.  Until now.

Here’s 4 tips to help you.

1. Brainstorm  topics

  • Look at competitors sites – even sites in other countries – and see what they’re blogging about
  • Use the Google Alerts tool to receive emails about trending topics in your industry
  • When you’re communicating with customers face to face, by phone, by email, on Facebook, on LinkedIn, Google Plus or Twitter – jot down all the questions they ask. Chances are other people will want to know these answers too
  • Take photos of issues and problems you see (related to your business) when you’re out and about
  • Prepare case studies of issues your clients had and how you solved them

What you’re doing is effectively becoming a journalist. All of a sudden you’ll find you’re more alert and aware of what people are interested in once you open up your mind to what’s going on around you and look at it from a “reporter” perspective.

Your customers are not only looking for information about you and your services – they want to see how much you know. Now some topics might seem obvious to you – but to others that information can be revelationary.

2. Gather topic information

The old fashioned way was to write notes and cut out press clippings and put them in a folder. The modern way is to use a tool like Evernote to store your notes in online notebooks (folders), add photos to these notebooks, and clip website articles or video links you come across that have interesting ideas and commentary.

It’s a seriously brilliant way to store masses of information – and you can sync it across all your devices, so if you see something interesting when you’re out and about – take a photo and add it to evernote using their mobile app.

You can even share notebooks with others in your team so you can have them amassing ideas for you too!

Then when you’re ready – open the notebook on a topic idea and start pulling it all together.

evernote

Evernote is a fantastic free resource for collating info

 

3. Plan your posts

We provide our clients with a very useful planning template which helps you map out when, who, what and why. So the third step is to create a plan for the next month (more if you can) and decide on the topics.

Once you’ve decided on the topic for each post – then you add

  • some bullet points about the key issues you want to cover,
  • supporting images, videos or links
  • a call to action
  • date to be published
  • who will write and who will edit

You now have a solid framework of ideas and an action plan to follow.

4. Examples of Topics

Your customers are not only looking for information about you and your services – they want to see how much you know. Now some topics might seem obvious to you – but to others that information can be revelationary.

  • Plumber – what to do if you have a leaky shower
  • Electrician – what to do if you’ve blown a fuse
  • Landscaper – How to cope with shady areas in your garden
  • Builder – When to use nails and when to use screws
  • Travel Agent – Is Travel Insurance really worth it?
  • Accountant – 3 things you can’t claim on your tax return
  • Hairdresser – How to wash your hair properly
  • Image Consultant – 5 things to consider when choosing jewellery
  • Carpet Store – Nylon vs Wool vs Blends

These are all questions which people have for these industry sectors.

Of course if even this seems to hard or you seriously don’t have the time, resources of skills to contemplate doing this – we can help. We have a team of writers who prepare regular blogposts for our clients. Give us a call on 1300 554 495 or shoot us an email and we’ll be delighted to help you out.

Next in this series – How to Make Your Blogposts go Viral.

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Annette Welsford

Hi there. My passion is to mentor business owners on how to think differently, how to create helpful and effective marketing, and how to build a tribe of loyal customers and advocates. I'm privileged to have a wonderfully talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver great results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

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