Renowned guitarist and Director of the prestigious Liverpool Academy of Music in Sydney, Steve Flack had a dilemma. The Academy website was quite old, they were losing business to a new cut price competitor and old fashioned marketing methods just weren’t working any more.
Steve engaged Commonsense Marketing to create a modern, customer focused website which would showcase the extraordinary skills and experience of their music teachers, feature their wide range of music lessons and highlight the excellent results achieved by their students. We provided design, development and copywriting services for the new LAOM website.
We also provide ongoing content production and social media services to build public awareness and increase website traffic and enquiries.
Services provided include:
- Website design, development and management
- Copywriting, content development and distribution
- Joint venture retail promotions
- Social Media Marketing
- Search Engine Optimisation
- Google Adwords Remarketing
Steve Flack and the music teachers at the Liverpool Academy are rated as one of the very top schools in the world for student achievement in the prestigious grading and exams with the Trinity College, London.
However, not everyone wants this achievement path, many just want to learn to play, and the academy has 50 years of extraordinary results teaching everyone from 5 to 85, in a wide range of instruments, including voice. The first lesson is free – liverpoolacademyofmusic.com.au
500% Increase in Enquiries
I was recommended to Commonsense Marketing by one of our guitar students – Alex Sperling of Our Mortgage Options. I’m not very technical and this whole new world of digital marketing is a strange language to me. But I can see that it’s how people communicate and buy these days, so we had to get with it.
Since Annette and her team created our new website and email system and stepped up our social media marketing we’ve increased our enquiries by 500% per week. It’s so heartening to see the great feedback on Social Media and we’re really pleased that we’re inspiring more and more people to learn music.
Steve Flack, Director, Liverpool Academy of Music