15 Great Tools We Use in Our Small Business That Make Our Life Easier

Business tools

The nature of small business has completely changed since the pandemic. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day — as long as they have internet access. So many management practises are now available online to help with…

Read More

What to Do If Your Website Is Not Performing – Part 1

What to Do If Your Website Is Not Performing – Part 1

Wondering whether your website is meeting expectations or is the website not performing as it should be? How do you measure website performance? You paid all the money to get it designed; you launched it (with a lot of pride) to your family, friends, customers … and the world. You’ve probably promoted it on Facebook,…

Read More

Is Long Form Blog Content a Smart Content Strategy?

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

Read More

6 Marketing Trends for 2017

Marketing Trends

The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

Read More

Social Media for Business in Australia – Latest Facts

Social Media for Business in Australia – Latest Facts

Well done if you’re using social media to connect and communicate with your customers.  You’re ahead of the majority of your competitors who haven’t woken up to the fact that this is how people communicate and research these days. The June release of the annual Sensis report on the social media landscape in Australia highlighted…

Read More

How to Get More Customers to Talk About You

How to Get More Customers to Talk About You

There’s no doubt about it, customer referrals are by far the best source of new business. They do the selling for you, and it costs you nothing in marketing dollars or time to attract this new business. So how do you get more of your customers to talk about your business and refer you on…

Read More

5 Ways to Increase The Appeal of Your Web Content

5 Ways to Increase The Appeal of Your Web Content

Appealing web contentis everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Many marketing strategies in the recent year have centered around content. Following numerous Google updates, it’s evident that your site’s content holds…

Read More

6 Great Free Tools for Creating Images

6 Great Free Tools for Creating Images

In the last post I shared with you five VERY important reasons why you should always include images in your blogposts and social media posts, and information on what kind of images you could use and where to find images. Now when it comes to creating your own, you can Pay a graphic designer Task…

Read More

Why Using Images in Posts is Important

Why Using Images in Posts is Important

Do you Always use Images? The use of visual content in posts and social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than just text content. Here are some very important reasons why you should always include images .…

Read More

How to Make Your Blogposts Go Viral

How to Make Your Blogposts Go Viral

Okay, got some blog posts written and uploaded and now you want people to see them!  How do you make them go viral? As mentioned in my last post on How to Prepare Content for Your Blogposts – you must first ensure that the information contained in your post is interesting and of value -…

Read More