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feb-2017-marketing-trends1

6 Marketing Trends for 2017

The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

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customer journey mapping

Why You Need to Map Your Customers Journey

Do you know how your customers are really treated by your business? A solid understanding of your customers journey with your business is more important than ever before.   The entire customer experience has become the new competitive edge. Put simply, the buyer’s journey refers to the interactions that your customers have with your business all…

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delight

How to Get More Customers to Talk About You

There’s no doubt about it, customer referrals are by far the best source of new business. They do the selling for you, and it costs you nothing in marketing dollars or time to attract this new business. So how do you get more of your customers to talk about your business and refer you on…

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How to make more money

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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