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feb-2017-marketing-trends1

6 Marketing Trends for 2017

The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

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How to make more money

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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email-tips

Your Guide to Email Marketing: Part 4 – Writing Emails

An important thing to consider you need to think about this when you are writing emails. Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise…

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email-tips3

Your Guide to Email Marketing: Part 3 – Building Your List

In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools)   How big should your list be? Some…

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Email-tips2

Your Guide to Email Marketing: Part 2 – Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

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thinklikeacustomer

3 Ways to Build Trust Online

Do you trust people you’ve never met? If you’re choosing a product or service for the first time – how do you know which company you can trust? You can’t. What you’ll probably do is conduct some online and offline research – find out what you can about the company, the owners, and what other…

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outlook

How To White List Emails

Follow these steps for white listing any email address, which means that emails you want to receive don’t get sent to your spam/junk folder, or even worse, totally blocked.Scroll down the page to find your email program for instructions on how to someone’s email to your address book, safe sender list or white list.  If…

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