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Why-Long-Form-Blog-Content-is-a-Smart-Content-Strategy

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Is-Your-Website-One-IN-a-Million-or-Just-One-OF-a-Million

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges….

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referral spam

Referral Spam Removal from Google Analytics – 2017 Update

  Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and what to do about it.  In this post, I will try to demystify it for you, explain why you need to block it…

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Queensland business grant

Exciting Opportunity for Small Businesses in Queensland

I’ve got exciting news for owners of small businesses in Queensland! The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul, or want to embark on online marketing,…

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website lead generation

Service Businesses – 7 Deadly Web Design Mistakes That Will Kill Your Lead Generation

Probably the number one question I receive from service business owners is “how can I get more leads?” They’re often in a bit of a quandary over whether to invest in print or radio advertising, maybe get some flyers into letterboxes, pop into some networking meetings, etc. Why are they thinking of returning to these offline forms of marketing?…

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referral spam

Noticed a Spike in Website Visits Recently?

Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…

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copyright

Finding and Using Images

Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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Appealing web content

5 Ways to Increase The Appeal of Your Web Content

I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and taking the action you want…

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Online Payment

Online Payment Systems: PayPal and eWAY

If you’re selling goods online, or taking online payments for your service business, having a reliable online payment system is crucial. There are many around, and when I was setting up my online business, I did extensive research into this and ended up with going with two systems. There are many more available, but I…

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blog comment

Where to Find Content For Blog Posts

A great blog will provide value to your visitors, demonstrate your industry authority, and increase traffic. Coming up with interesting blog post ideas can be tricky at times, so here are a few places you can find inspiration. Comments, Messages and Emails from Your Customers Read your blog’s comments section, and scan messages, comments and…

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