Christmas Messages and Marketing Planning in the New Year

Marketing PlanningIt’s that time of year again. Christmas is just around the corner, and business isn’t operating as usual. You might be wondering how you can make the most of the holiday season, and keep your customers up-to-date with changing trading hours.

Keep Customers Up-to-date With Trading Hours

Over the holiday period, your trading times are most likely to change. Whether you are taking a few weeks off completely, or closing earlier, it’s essential to let your customers know.

There are a few ways you can get your message out:

 

  • Send out an email. If you have your clients’ email addresses, you can send a quick email detailing your changed trading hours. Let them know when you will resume operating as normal. And don’t forget to wish them happy holidays!
  • Keep your fans and followers up-to-date on social media. Social media is a fantastic way to reach many of your customers and potential A short post about your holiday hours accompanied by a festive image is a friendly, easy way to avoid customer disappointment. When you resume regular hours, or come back from time off, make sure you update your social media again letting your fans know.
  • A SMS is another way to let your customers know your holiday trading hours. We can recommend smsbroadcasts.com.au for Australian companies.

Don’t forget to update your website too, particularly if you are taking a few weeks off.

Plan For The Year Ahead

The holiday season is among us, and while that means time off for many, for small business owners it can be valuable time to plan for the year ahead.

It’s never too early to begin planning marketing campaigns. Think about seasonal promotions that fit the brand of your company, such as Australia Day, Valentines Day, Easter and Mother’s Day. Think about the changing seasons. How can you utilise these holidays to create promotional campaigns for your business?

You may also use the quiet January period to develop and improve your marketing skills. For example, Google Analytics can provide you with a wealth of information, which you can use to improve the results of your business. Learning the ins and outs of GA will allow you to plan more effective marketing campaigns. You can use our Google Analytics blog posts to get you started.

If you’d like some one-on-one help with planning your marketing in the new year, why not sign up for our marketing mentoring. We’ll help you with your goals and campaign planning so you know exactly what to do in 2015!

Annette Welsford

Hi there. My passion is to mentor business owners on how to think differently, how to create helpful and effective marketing, and how to build a tribe of loyal customers and advocates. I'm privileged to have a wonderfully talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver great results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

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