How to Get More Leads in Your Service Business

“How can I get more enquiries? “  This is the question I get asked by my clients more than any other!

It’s a common issue for most service businesses and there is no one fast answer to this question.  However there are several things that you could be doing to help your business stand out in the marketplace and influence more people to choose your business over your competitors.

People Don’t Shop Like They Used To

To attract more enquiries – you need to know where people are looking, and what they are looking for. Customer buying behaviour has gone through a huge transformation in the past 2 years.  Its more important than ever to present your service business in the right way, and be upfront with the information that people want to know about you before they even pick up the phone.

Before anyone chooses a plumber or restaurant or accountant – they check them out.  Because they can – it’s easier than ever.  They want to see what they’re like.  See what others think of them.  Compare one company over another.

Price Is Not the Main Factor Any More

Price use to be the main factor when it comes to choosing one service business over another.  It’s not any more. There’s another factor which needs to be satisfied first  Yet most service businesses focus on price which is the very worst thing you can do, and the one thing which will send you broke pretty quickly.

How to Get People to Love Your Business

To get people to make an enquiry with your business first, there’s a few things you need to do to attract attention and earn their trust.

Customer Love

Join me on next week’s webinar where I’ll be sharing the latest information on:

  • The big changes in Customer buying behaviours in the last 12 months.  The processes people now go through to find and choose service businesses have changed dramatically.
  • The one thing that is more important to people these days than anything else  (and it’s not price).   This is crucial.  It will change the way you market your business forever.
  • The 6 things you need to be doing right now to make choosing your service business a “no brainer”.  These commonsense strategies will make all the difference!

Plus I’ll be sharing some real life case studies from service business clients who’ve implemented these 6 things and how they’re now dominating their marketplace.  One painting company has increased profit by 20% and put on 8 more staff in the last 12 months. They’re getting more enquiries, more bookings and more referrals than ever before.

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Title:    How to Ensure Your Service Business is Always First Choice
Date:    Tuesday, August 26, 2014
Time:    3:00 PM – 4:00 PM EST (Australia)

DifferentiateAfter registering you will receive a confirmation email containing information about joining the Webinar.  And you’ll get a free bonus – a copy of our new mini ebook “How to Differentiate Your Service Business”.

If you own a service business – then this is a “must attend” event.  And it’s totally free.

Who Should Attend?

Owners of service businesses who need a steady flow of new business.  Beauticians, bookkeepers, carpenters, caterers, cleaners, concreters, electricians, fencers, floor layers, gardeners, hairdressers, handymen, insulation installers, landscapers, mobile mechanics, mortgage brokers, painters, photographers, pool companies, plumbers, tilers, tree loppers – any type of service business owner really!

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Annette Welsford

Hi there. My passion is to mentor business owners on how to think differently, how to create helpful and effective marketing, and how to build a tribe of loyal customers and advocates. I'm privileged to have a wonderfully talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver great results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

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