How to make more money

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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email-tips

Your Guide to Email Marketing: Part 4 – Writing Emails

An important thing to consider you need to think about this when you are writing emails. Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise…

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referral spam

Noticed a Spike in Website Visits Recently?

Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…

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email-tips3

Your Guide to Email Marketing: Part 3 – Building Your List

In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools)   How big should your list be? Some…

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Email-tips2

Your Guide to Email Marketing: Part 2 – Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

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copyright

Finding and Using Images

Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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target market

Are You Marketing Your Services to the Right People?

Can you honestly answer this question – “who is your target market“? If you’re a plumber – you could say “anyone who owns a house“ If you’re a real estate agent –you’d probably answer “anyone selling their house“ If you’re an accountant – you might say “anyone with a job or a business“ If you’re…

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Appealing web content

5 Ways to Increase The Appeal of Your Web Content

I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and taking the action you want…

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Online Payment

Online Payment Systems: PayPal and eWAY

If you’re selling goods online, or taking online payments for your service business, having a reliable online payment system is crucial. There are many around, and when I was setting up my online business, I did extensive research into this and ended up with going with two systems. There are many more available, but I…

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