Tag Archives | copywriting

Appealing web content

5 Ways to Increase The Appeal of Your Web Content

I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and taking the action you want…

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Marketing for Staff

Staff Marketing – How to Attract the Right Employees

Received a lovely email today about the great result I helped one of my private marketing mentoring clients achieve.  Here’s her exact words… Isn’t that lovely! Here’s what happened.  We were on our regular mentoring call, and working through our list of actions when Louise mentioned that “since the election  and since I’ve started using…

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words

The Sheer Power of Good Copywriting

Change a few words on your website, your brochure, your  business card, your sign – even your “elevator speech”, and see what a difference it can make to your results. Using a headline which evokes an emotion in people will capture attention. We all respond to emotion – it’s a case of tapping into the…

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