15 Great Tools We Use in Our Small Business That Make Our Life Easier

Business tools

The nature of small business has completely changed since the pandemic. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day — as long as they have internet access. So many management practises are now available online to help with…

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Have You Got a Social Media Content Calendar?

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

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How to Make More Money in Your Business

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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Your Guide to Email Marketing: Part 2 – Tools

Your Guide to Email Marketing: Part 2 - Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

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Online Payment Systems: PayPal and eWAY

Online Payment Systems

If you’re selling goods online, or taking online payments for your service business, having a reliable online payment system is crucial. There are many around, and when I was setting up my online business, I did extensive research into this and ended up with going with two systems. There are many more available, but I…

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Why 1300 Numbers Are Worth It

1300 Numbers

1300 numbers are popular among both large and small businesses, and account for well over half of auctioned numbers in Australia since 2004. Over time, your 1300 number could be a crucial aspect of your business’s branding and marketing strategy. Let’s take a look at the major benefits of 1300 numbers, so you can see…

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Christmas Messages and Marketing Planning in the New Year

Christmas Messages and Marketing Planning in the New Year

It’s that time of year again. Christmas is just around the corner, and business isn’t operating as usual. You might be wondering how you can make the most of the holiday season, and keep your customers up-to-date with changing trading hours. Keep Customers Up-to-date With Trading Hours Over the holiday period, your trading times are…

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