Systems

10 Small Business Management Tools to Make Your Life Easier

The nature of small business is changing. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day – as long as they have internet access. With so many management processes now online, a whole host of innovative, virtual business tools…

Read More

Why You Need a Digital Marketing EcoSystem

Digital Marketing Ecosystem – what on earth . . .  sounds a bit green or new age doesn’t it? If you’re serious about promoting your business online – there’s a lot more to it than just building a website.  You need a complete system around it, or it won’t work.  Your website will just be…

Read More

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

Read More

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

Read More

Your Guide to Email Marketing: Part 2 – Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

Read More

Online Payment Systems: PayPal and eWAY

If you’re selling goods online, or taking online payments for your service business, having a reliable online payment system is crucial. There are many around, and when I was setting up my online business, I did extensive research into this and ended up with going with two systems. There are many more available, but I…

Read More

Why 1300 Numbers Are Worth It

1300 numbers are popular among both large and small businesses, and account for well over half of auctioned numbers in Australia since 2004. Over time, your 1300 number could be a crucial aspect of your business’s branding and marketing strategy. Let’s take a look at the major benefits of 1300 numbers, so you can see…

Read More

Christmas Messages and Marketing Planning in the New Year

It’s that time of year again. Christmas is just around the corner, and business isn’t operating as usual. You might be wondering how you can make the most of the holiday season, and keep your customers up-to-date with changing trading hours. Keep Customers Up-to-date With Trading Hours Over the holiday period, your trading times are…

Read More