Will your email marketing campaigns survive the massive changes in February 2024?

February 2024 marks a turning point in email marketing. Gmail, Yahoo, and AOL are rolling out major updates aimed at creating a safer, spam-free experience for users.

While this is fantastic news for inbox sanity, it throws a curveball at businesses who rely on email marketing.

What's Changing?

  • Stricter Authentication Protocols: DMARC, SPF, and DKIM will become mandatory for email senders, ensuring greater accountability and reducing spoofing.
  • Enhanced Spam Filters: AI-powered filters will become even more adept at sniffing out suspicious content and sender behaviour.
  • User-Centric Controls: Users will have more granular control over their inboxes, potentially impacting unsubscribe rates and open rates.

What Does This Mean for Your Business?

  • Lower Email Deliverability: Unprepared senders face the risk of landing in spam folders or having emails blocked altogether.
  • Increased Compliance Burden: Implementing the new authentication protocols requires technical expertise to get the changes done correctly.
  • Shifting Engagement Strategies: You'll need to adapt your email content and campaigns to cater to user preferences and avoid triggering spam filters.
  • Regular Maintenance:  You’ll need to keep your email database “clean” and compliant with the new rules, to maintain maximum email deliverability.


Yes, please help me comply so I can keep my email marketing active.

Get Your Email Sorted Out Now

For many business owners, this update is a big challenge.  Don’t worry, we can take care of it for you with our Email Tech Update and Review which includes:

  • Review your CRM configuration and ensure your sender settings, email lists, and authentication protocols comply with the upcoming changes.
  • Make the required DKIM updates to your Domain Management account.
  • Suggest best practices that will optimise your email content and delivery methods to maximise deliverability and engagement.
  • Review your campaigns and automations to see if there’s any quick wins or opportunities you’re missing out on, which could improve your results.

Act now to keep your email marketing campaigns safe, active and performing well. Only $250.