February 2024 marks a turning point in email marketing. Gmail, Yahoo, and AOL are rolling out major updates aimed at creating a safer, spam-free experience for users.
While this is fantastic news for inbox sanity, it throws a curveball at businesses who rely on email marketing.
- Stricter Authentication Protocols: DMARC, SPF, and DKIM will become mandatory for email senders, ensuring greater accountability and reducing spoofing.
- Enhanced Spam Filters: AI-powered filters will become even more adept at sniffing out suspicious content and sender behaviour.
- User-Centric Controls: Users will have more granular control over their inboxes, potentially impacting unsubscribe rates and open rates.
What Does This Mean for Your Business?
- Lower Email Deliverability: Unprepared senders face the risk of landing in spam folders or having emails blocked altogether.
- Increased Compliance Burden: Implementing the new authentication protocols requires technical expertise to get the changes done correctly.
- Shifting Engagement Strategies: You'll need to adapt your email content and campaigns to cater to user preferences and avoid triggering spam filters.
- Regular Maintenance: You’ll need to keep your email database “clean” and compliant with the new rules, to maintain maximum email deliverability.
EMAIL TECH UPDATE AND REVIEW
Yes, please help me comply so I can keep my email marketing active.
Get Your Email Sorted Out Now
For many business owners, this update is a big challenge. Don’t worry, we can take care of it for you with our Email Tech Update and Review which includes:
- Review your CRM configuration and ensure your sender settings, email lists, and authentication protocols comply with the upcoming changes.
- Make the required DKIM updates to your Domain Management account.
- Suggest best practices that will optimise your email content and delivery methods to maximise deliverability and engagement.
- Review your campaigns and automations to see if there’s any quick wins or opportunities you’re missing out on, which could improve your results.