How To White List Emails

Thank you for visiting Commonsense Marketing.

Many email and Internet companies are now using programs to block unwanted email, often called spam. Sometimes, however, these programs block email you want to get.

To Ensure You Are Receiving Your Commonsense Marketing Emails, Do The Following:

A whitelist is a list of accepted email addresses or domain names from which an email blocking program will allow messages to be received.

Be sure to add any emails from Commonsense Marketing to your email white list to ensure the best chance of receiving our content and updates.

Why is this important?

Unsolicited, unwanted advertising email, commonly known as “spam”, has become a big problem. It’s reached such proportions that most email services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

Commonsense Marketing applauds their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block email that you’ve requested, but fits somebody’s idea of what spam looks like. The more responsible anti-spam activists are working hard to cut down on these “false positives”, but in the mean time, you might unexpectedly find you’re not getting the content you requested.

As it happens, there’s something you can do to keep your subscription’s content from falling into the false positive trap. You can fight the blacklists with a “white-list”.

White-list us now, before your delivery is interrupted.

Of course, every email system is different. Below you’ll find instructions for some of the more popular ones. If yours isn’t here, please contact your ISP’s customer service folks for their instructions. (Forward the answer to us, and we might add it!) If you’re using some sort of spam filtering or blocking software yourself (in addition to what your ISP provides), we’ve also listed instructions on how to exempt your subscription from some of the more popular of those programs.

Outlook 2003 (and higher)

  1. Right-click on the message in your inbox.
  2. Select “Junk Email” from the menu.
  3. Click “Add Sender to Safe Senders List.”


  1. In your inbox, locate an email from or
  2. Drag the email to the “primary” tab of your inbox.
  3. Emails coming from us will go to the primary folder in the future.


  1. Log into your account and click the “Options” link.
  2. Select “More options” from the drop-down menu.
  3. Click on the “Preventing junk email” link.
  4. Click on the “Safe senders” link.
  5. Enter the sender’s email address (EG: or ) in the “Sender or domain to mark as safe” field.
  6. Click the “Add to list” button.
    The sender will show up in the “Safe senders and domains” box on the right.


  1. When opening an email, a “+” symbol should display next to From: and the sender’s name.
  2. Select this and an “Add to contacts” pop-up should appear.
  3. Then click “Save”:

Mac Mail

  1. Select “Mail” and “Preferences” from the top menu.
  2. In the “Preferences” window, click the “Rules” icon.  Click the “Add Rule” button.
  3. In the “Rules” window, type a name for your rule in the “Description” field.
  4. Use the following settings: “If any of the following conditions are met: From Contains.”
  5. Type the sender’s email address (eg: or  in the text field beside “Contains.”
  6. Select “Move Message” and “Inbox” from the drop-down menus.
  7. Click “Ok” to save the rule.


  1. Log into your account and click the “Settings” link.
  2. On the “Settings” page, select “Spam Settings.”
  3. Choose “Allow mail only from addresses I specify” on the drop-down menu.
  4. Enter the sender’s email address (eg: or
  5. Click the “Add” button to add them to your sender list.
  6. Click “Save” to save your changes.

Windows Live Mail

  1. Click the Windows Live Mail icon in the top left corner of the window.
  2. Select “Options” in the menu.
  3. Click on “Safety Options” in the next menu.
  4. In the “Safety Options” window, click the “Safe Senders” tab.
  5. Click the “Add” button.
  6. Enter the sender’s email address (eg: or  in the new window that pops up.
  7. Click “Ok” to add sender.
  8. Click “Ok” in the “Safety Options” window to save your changes.


Open the email in your Gmail app.

  1. Tap the contact icon to the left of the sender’s name and email address.
  2. Tap “Ok” on the “Add contact” pop-up box.
  3. Tap on “Create new contact” at the top of your Contacts list.
  4. Enter the sender’s name in the “First name” field.
  5. Enter the sender’s email address (eg: or  in the “Email” field.
  6. Tap “Save” to save the address.


  1. Tap the sender’s name in the “From” line.
  2. On the next screen, tap “Create New Contact.”
  3. On the third screen, tap “Done” to save the address.
Hope you have found this guide to whitelisting email helpful!

Want More Marketing Help?

For more helpful marketing tips – check out our blogposts.  While you’re there – why not get our free Mini Marketing Course.
If you’d like to know more about how we help our clients with creating a lead generating website, email marketing or social media marketing –

Annette Welsford

Hi there. My passion is to inspire and help business owners to create the type of marketing and customer service that makes their business irresistible. I'm privileged to have a talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.

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One Response to How To White List Emails

  1. Lobizón 31/08/2017 at 1:08 am #

    This is now OUTDATED, because Microsoft has changed the user interface, again!

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