We were delighted to be given the opportunity to redevelop the content of the new website for renowned hydrographic company, iXblue Australia. iXblue operates in France and in Australia – providing marine survey, data collection and measurement services to governments, telecommunications, energy and coastal engineering organisations around the world.
They had engaged a web developer to create their new site, but wanted to rewrite and add to the copy to improve the presentation of services, enhance the customer experience and generate enquiries.
We worked closely with the Australian and French management teams to develop content and pages that would:
- Accurately reflect the scope of works provided
- Provide engaging details of projects undertaken around the world
- Differentiate iXblue Australia from competitors
- Showcase their skills, equipment and services
- Build authority as experts in the global hydrographic industry
- Create a site which was suitable for use in both Australia and France
When preparing the copy, and updating the presentation of information, we took care to strike a balance between providing engaging information focused on target market needs and detailed “technical” information.
We keep the site up to date with project information and assist with creating articles to keep the many return visitors informed and educated about hydrographic news, events and innovations. The website receives a lot of visitor traffic, has high engagement and a low bounce rate.
We have also undertaken social media content development, and design of the new 6 page corporate brochure.
A quick email to pass on our sincere appreciation for the excellent work and service you have provided with the website refreshment and your invaluable assistance with helping us reach out to our current and prospective clients via You Tube and Linked In. You have been a joy to work with and your positive and enthusiastic support is always appreciated. We are pleased with the increased level of inquiry and positive feedback received since you have started working with us. We look forward to your expertise and support for many years to come.