5 Ways to Increase The Appeal of Your Web Content

5 Ways to Increase The Appeal of Your Web Content

Appealing web contentis everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Many marketing strategies in the recent year have centered around content. Following numerous Google updates, it’s evident that your site’s content holds…

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Staff Marketing – How to Attract the Right Employees

Staff Marketing - How to Attract the Right Employees

Received a lovely email today about the great result I helped one of my private marketing mentoring clients achieve.  Here’s her exact words… By the way have had heaps more calls from the add.  Actually snowed under at this stage LOL – You are definitely awesome as what you do 😛 !  Louise Isn’t that…

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The Sheer Power of Good Copywriting

The Sheer Power of Good Copywriting

Change a few words on your website, your brochure, your  business card, your sign – even your “elevator speech”, and see what a difference it can make to your results. Using a headline which evokes an emotion in people will capture attention. We all respond to emotion – it’s a case of tapping into the…

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