5 Ways to Increase The Appeal of Your Web Content

5 Ways to Increase The Appeal of Your Web Content

Appealing web contentis everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Many marketing strategies in the recent year have centered around content. Following numerous Google updates, it’s evident that your site’s content holds…

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3 Key Google Analytic Reports To Help Improve Your Results (Part 1)

3 Key Google Analytic Reports To Help Improve Your Results (Part 1)

Do you use Google Analytics (GA)? If not, you should! The free GA reports provide a wealth of valuable info to help you see what’s going on in your business and make tweaks to improve results. There are tons of reports available, but you could end up suffering “paralysis by analysis” if you’re not careful.…

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How to Prepare Content for Your Blogposts

How to Prepare Content for Your Blogposts

In the last post I gave you 7 exceptionally good reasons why you definitely need a blog on your website. It is a seriously essential marketing strategy which you need to be doing at least once a week, if not more. How to avoid writer’s block So maybe after reading that post you sat in…

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Are You One of the Majority? Let’s hope not!

Are You One of the Majority? Let’s hope not!

I was shocked to discover that the 2012 Australian Bureau of Statistics figures showed that only 43% Australian businesses reported having a web presence, and only 1/3 of businesses with four employees or less has a web presence. No matter what type of business you have – manufacturing, service or retail – you need to…

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