Fit Merchandising

Professional website generates more leads

With over 300 staff, Fit Merchandising provides for manufacturers and distributors into a wide range of retail outlets in Australia and New Zealand, including Bunnings, Mitre 10, Autocheap, Dan Murphy Cellars and many more. The Fitmerch executive team initially wanted help with Google Business Profile optimisation, however after an indepth review of their website and digital marketing performance they agreed that their digital assets and activities needed an overhaul if they were to achieve their ambitious growth goals and competitive positioning.

Key Issues

  • Old website built in php making it impossible for Fitmerch staff to update
  • Website design and copy provided misleading impression of services provided, and did not include benefits, authority, credibility or calls to action.
  • Very low website traffic and Google Business Profile traffic due to absence of digital marketing campaigns.
  • No CRM in use to manage enquiries and nurture relationships effectively

The Solution

  • Design and build new WordPress site with customer focused copy and professional presentation of the range of services
  • Shoot engaging video for home page
  • Implement advanced SEO strategies to build national rankings
  • Implement advanced CRM workflows to improve lead gen workflows and sales pipeline management
  • Implement prospect and customer nurturing strategies
Fit Merchandising

Results

  • Website Traffic - 91% increase
  • Total ranking keywords - 725% increase
  • Lead Generation from website - 100% increase
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