about

I‘ve been writing for decades, and during the past 8 years I’ve written more than 10,000 pieces of content, including website content, internal and external blogs, social media posts, LinkedIn articles, Google Ads, sales landing pages and more.

There is just so much more to content writing and blogging than merely being able to string sentences together and put words on a page to fill space. There is an art and a skill to capturing and holding the reader's attention and ultimately enticing them to take action. I always strive to create highly readable and relevant content (that pleases both humans and Google) with a strong call to action when required.

Born in Sydney, have spent most of my life on Queensland’s sunny Gold Coast. Most recently, I’ve been spending time abroad in the Philippines and working remotely.

I first became interested in writing after reading loads of novels when I was a child and a teenager. In my early 20s, I tried my hand at writing some novels and attempting to get them published, but without luck. After completing a writing course, I gained an interest in nonfiction writing and wrote and published articles for Australian magazines and newspapers.

Over the years I continued writing fiction, and with the invention of the internet and sites like Amazon, I now self-publish books and short stories on platforms like Amazon Kindle, Apple iTunes and others.

I enjoy anything that’s creative, and writing is just one part of the story. I also produce music tracks, write and record songs, and love indulging in landscape photography.