Live Fit Gym
Remarkable 70% increase
The new owners of Live Fit Gym in Yarrabilba, Qld engaged us to update the website they had inherited when they purchased the business, and to develop marketing strategies and campaigns to build the membership base.
- Although it was the first gym in the area, it was facing competition from 3 new gyms that had recently been built by large gym franchises.
- The old static website contained only stock photos, had minimal information, and didn’t really entice new members to join.
- No local marketing campaigns in place to promote the business.
- No communications systems in place for enquiries and member communications.
- A new website which makes it clear that it is a very welcoming and inclusive health club and a place that everyone loves to come to, and makes it easy for people to try out and join. It must also showcase the equipment, the new facilities, the trainers and the community support activities.
- Marketing strategies and activities to combat competition, attract new members and improve membership renewals.
We conducted a professional photoshoot and video shoot.
- Designed and built a vibrant new site that showcases members enjoying the classes and using the wide range of equipment.
- Developed special offers for free trials and events, and followup communications to engender trust, build relationships and increase membership sales.
- Setup analytics tracking and reporting.
- Implemented an SEO campaign which saw the gym achieve and maintain no 1 position in search results and in the local map and 3 pack.
- Developed and implemented a content plan for blopgosts, newsletters and website updates.
- Live Fit Gym reached and maintains no 1 position in local search results, with more reviews than any competitor, and ranks for 330 keywords. It was only ranking for 66 keywords when we launched our SEO campaign.
- Website traffic has doubled since the new site was launched.
- New member signup rate has increased by 86% since we launched the new website and marketing campaigns.
Click the button below to visit the Live Fit Gym website and check out their services.
