The Issues

Brisbane based Owner of Precise Roof Restoration, Richard Wornham, had tried a few marketing consultants for lead generation but wasn’t getting the results he needed.  He also wasn’t happy with his website design, or the hosting and management of it.

He contacted us to see if we could take over hosting and website care initially.

The Solutions

We provide a detailed review of all his assets and campaigns, and an indepth report on performance, functionality and issues and provided several recommendations.  Richard had never had this done before, and was a little shocked, but grateful he had the truth, and a sound plan to get things back on track.

We started by providing these services:

  • A brand overhaul to provide a fresh, modern look and feel.
  • Management of Google PPC campaigns to generate ongoing leads, in a very competitive marketplace.
  • Provision of SEO optimisation services to get the site showing up on page 1 of Google for several important keyword searches

Once Richard saw the leads come pouring in, we moved on to stage 2 – the website overhaul.

We completely rebuilt it, focussing on:

  • Adding before and after images to showcase their outstanding roof transformations
  • Upgrading the content to be customer focused and helpful; and adding full details of the projects, customers, capabilities, skills and guarantees.
  • Implementing a powerful lead capture and follow-up system to improve prospect communications

The Results

Two years on we’ve seen a 300% increase in monthly website visits and a whopping 1725% increase in monthly leads.

Check out the new Precise Roof Restoration website – particularly if you’d like your tiled roof transformed so it doesn’t leak, looks brand new and adds value to your Brisbane home.

After experiencing difficulties with website hosting and sporadic lead generation, I contacted Commonsense Marketing. Annette started off with an indepth analysis of our site and marketing, and came up with a detailed plan to improve things.

Before too long we experienced a jump in leads, coming in through a variety of campaigns. Annette made sure we had the systems and processes in place to follow up leads promptly. Then her and her team did a complete transformation of the website, adding a lot more valuable content and showing people what we can do for their tiled roofs.

They keep our marketing campaigns up to date, take good care of our website to keep it secure and functional, and make sure I don’t have to worry about any of it, month after month. Couldn’t be happier.

Since we launched the new site, we’re getting more leads than ever, to the point where we’ve had to turn off the online advertising for a little while because we’re booked out!

Richard Wornham

Owner, Precise Roof Restoration