A and D Discount Building Supplies

1200% increase in web traffic

A and D Discount Building Supplies in Brisbane’s eastern suburbs have grown to become Queensland’s largest retailer of new and used doors and windows. We have been managing their Google Ads campaigns for six years, and when the business was sold in 2023, the new owner asked us to replace the old Joomla website, improve local SEO rankings and build the business.

Key Issues

  • Old fashioned Joomla site gave the wrong impression of the business
  • D grade performance – just 64%
  • Website platform was out of date, slow to load and had not been optimised for SEO even though he’d paid for it
  • No analytics or reporting set up.

The Solution

  • Complete website redesign and rebuild in Woocommerce, with customer focused copy, and better presentation of 100 products
  • Engaging video on home page
  • Technical adjustments and new hosting to improve speed
  • Implementation of extensive SEO strategies to improve rankings
  • Increased Google Ads AI and retargeting campaigns to improve impression share and top of page rate.
A and D Discount Building Supplies

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  • Speed improved from 64% to b performance rating
  • Website traffic – 1200% increase from 200 to over 2,600 visits per month
  • Keywords on page 1 of search results – 190% increase – eg: from 52 to 151
  • Total ranking keywords – 240% increase – eg: from 440 to 1496
  • Google Ads impressions, website clicks and conversions increased Y on Y
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Google-Ads--23-24

Have been using Commonsense Marketing for a number of years now. Very happy with the results and Annette has been great to deal with! Highly recommended to anyone looking for a marketing company.

A and D Discount Building Supplies

Steven Fitzpatrick

CEO, A and D Discount Building Supplies