Zipsheets

Solid sales growth and ROI for ecommerce client - Zipsheets

Zip Sheets manufactures and sells unique, patented zippered sheet sets through an ecommerce store in Australia, and through licensed distributors internationally.  Owner Anthony Davis purchased the business in 2017 and expanded the product range and target markets. He contacted Commonsense Marketing in mid-2020 looking for a proactive marketing partner to take on marketing management and sales growth from new and existing clients.

Key Issues

  • Website traffic and sales low
  • Product groupings, product information and navigation confusing for visitors
  • Website slow to load and not keyword optimised
  • New product ranges needed to be added
  • Shipping and other functionality needed work
  • No marketing campaigns in place to build relationships with prospects and customers
  • No analytics or reporting set up

The Solution

  • Update the website design and functionality to provide a more enhanced user experience
  • Rewrite all website copy to be inspiring, helpful, succinct and relevant to each target market
  • Update product presentation and simplify purchase process
  • Integrate CRM and create email marketing campaigns
  • Implement Onsite SEO to improve rankings
  • Implement Google Ads, Google shopping, Analytics and monthly reports
zipsheets

Results

zipsheets sales

Online sales – 1820% increase
ROI of between 9.2% and 24.35%

organic traffic 2020 - 2024

Organic website traffic – 161% increase

keywords - 2020 - 2024

Keyword rankings– 208% increase

“For around 18 months we had been with another Digital Marketing Company and found it very frustrating with the lack of communication and marketing direction, enough was enough and after reaching out to a couple of digital marketers came across CommonsenseMarketing.

They have been a breath of fresh air and even though our working relationship is yet young we have seen a clear strategy and great communication with instant results to match.

Thanks Annette and all the team at Commonsense Marketing it is nice to see someone passionate about their clients growth and success.”

anthony davies

Anthony Davies
Managing Director, Zipsheets