If you have a WordPress website, (30% of the world’s 2 billion sites are built on WordPress, making it the most popular website content management system of all), then please read on. Firstly, here’s a simplified summary of what wordpress is and how it works.  If you’re not too technical, it’s important to read this…

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Just like your car, websites require regular maintenance to keep working properly. Sounds a bit strange, I know, but there are things which can go wrong, and things which need regular “servicing” to maintain optimum performance. Not maintaining your website is like not having your vehicle serviced. If you don’t regularly have the oil and…

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Website URLs that start with https:// already have a security certificate installed. If your website URL starts with http:// – then now is the time to think about migrating to https://, which involves adding a security certificate to your website.  If you’re building a brand new website or doing a complete redesign of your existing…

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Our mission is to provide business owners with useful, practical help on commonsense marketing techniques that work.  We’re not interested in gimmicks and the latest fads. We’re only interested in affordable, proven strategies that actually work.  SEO – when done properly – is one of them. In part 1 of Our How Not to Get…

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If you have a pulse, and a website, then you are fair game for every SEO “expert” on the planet.  Like me, you probably get inundated every day with emails, even phone calls, telling you that your website is not ranking on the first page of Google, but they can fix it.  We get these…

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The nature of small business is changing. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day – as long as they have internet access. With so many management processes now online, a whole host of innovative, virtual business tools…

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In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…

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In part 2 of What to Do If Your Website Isn’t Performing we delve into further Google Reports that will help you see what’s really going on. In Part 1 we covered how to use Google Analytics Reports to: Analyse your audience to make sure you’re attracting the right kind of people – ie: your…

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Do you know if your website is really working? You paid all the money to get it designed; you launched it (with a lot of pride) to your family, friends, customers … and the world. You’ve probably promoted it on Facebook, linked to it from Google My Business and LinkedIn, and listed it in several…

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Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…

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