Seven Essential WordPress Plugins
WordPress powers 39.5 percent of all websites and a staggering 64.1 percent of sites that use a content management system (CMS). The platform’s users have access to more than 50,000 plugins. It’s an overwhelming number, one that makes differentiating the overhyped from the genuinely useful a significant challenge. If you’re ready to level up your visitors’ experiences,…
Read MoreAn SEO Audit Will Reveal if Your Website has Been SEO’d Properly
Every website needs to be structured, coded and optimised properly to appear in search engines. If it isn’t, it probably won’t appear in the first few pages search engine results when someone does a search. For Example: if you have a concreting business, you would want your website to be found on page 1 of…
Read MoreHow to write a press release that journalists will actually publish
Press releases are often touted as being one of the best ways to get media coverage for your business. However, with many journalists receiving over 50 pitches and press releases each day, it’s getting harder to get journalists’ attention. If you Google “press release templates” you will be inundated with page after page of similar-looking…
Read MoreThe implications of the latest WordPress updates
If you have a WordPress website, (30% of the world’s 2 billion sites are built on WordPress, making it the most popular website content management system of all), then please read on. Firstly, here’s a simplified summary of what wordpress is and how it works. If you’re not too technical, it’s important to read this…
Read MoreWebsite Maintenance – 6 Things You Need To Do Every Month
Just like your car, websites require regular maintenance to keep working properly. Sounds a bit strange, I know, but there are things which can go wrong, and things which need regular “servicing” to maintain optimum performance. Not performing regular website maintenance is just like not having your vehicle serviced. If you don’t regularly have the…
Read MoreDo you need to switch to HTTPS?
Website URLs that start with https:// already have a security certificate installed. If your website URL starts with http:// – then now is the time to think about migrating to https://, which involves adding a security certificate to your website. If you’re building a brand new website or doing a complete redesign of your existing…
Read MoreHow Not to Get Ripped Off by SEO Providers: Pt 2 – Local SEO
Our mission is to provide business owners with useful, practical help on commonsense marketing techniques that work. We’re not interested in gimmicks and the latest fads. We’re only interested in affordable, proven strategies that actually work. SEO – when done properly – is one of them. In part 1 of Our How Not to Get…
Read MoreHow Not to Get Ripped Off by SEO Providers: Pt 1 – Onsite SEO
If you have a pulse, and a website, then you are fair game for every SEO “expert” on the planet. Like me, you probably get inundated every day with emails, even phone calls, telling you that your website is not ranking on the first page of Google, but they can fix it. We get these…
Read More10 Small Business Management Tools to Make Your Life Easier
The nature of small business is changing. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day – as long as they have internet access. With so many management processes now online, a whole host of innovative, virtual business tools…
Read MoreWhat to do if Your Website is Not Performing – Part 3
In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…
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