How to Create and Use Business Case Studies

How to Create and Use Business Case Studies

Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…

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Why do You Need Landing Pages?

Why do You Need Landing Pages?

If you already have a website, then why on earth would you need a landing page – or indeed several landing pages?  It’s a question we are often asked. What exactly is a landing page? A landing page is a kind of “stand alone” page on your website.  It doesn’t have navigation to the rest…

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Is Long Form Blog Content a Smart Content Strategy?

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Is Your Website One IN a Million, or Just One OF a Million?

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges.…

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Referral Spam Removal from Google Analytics – 2017 Update

Referral Spam Removal from Google Analytics - 2017 Update

Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and what to do about it.  In this post, I will try to demystify it for you, explain why you need to block it and…

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Exciting Opportunity for Small Businesses in Queensland

Exciting Opportunity for Small Businesses in Queensland

The second round of applications closed on 10 April 2017.  We will announce the next round when it opens. The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul,…

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Noticed a Spike in Website Visits Recently?

Noticed a Spike in Website Visits Recently?

Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…

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Finding and Using Images

Finding and Using Images

Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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5 Ways to Increase The Appeal of Your Web Content

5 Ways to Increase The Appeal of Your Web Content

Appealing web content is everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and…

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