Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and what to do about it.  In this post, I will try to demystify it for you, explain why you need to block it and…

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The second round of applications closed on 10 April 2017.  We will announce the next round when it opens. The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul,…

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Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…

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Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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Appealing web content is everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and…

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If you’re selling goods online, or taking online payments for your service business, having a reliable online payment system is crucial. There are many around, and when I was setting up my online business, I did extensive research into this and ended up with going with two systems. There are many more available, but I…

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A great blog will provide value to your visitors, demonstrate your industry authority, and increase traffic. Coming up with interesting blog post ideas can be tricky at times, so here are a few places you can find inspiration. Comments, Messages and Emails from Your Customers Read your blog’s comments section, and scan messages, comments and…

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Online video has fast become an essential online element – particularly when it comes to attracting people to your business and sending them to your website. Why Should You Create a Video to Promote Your Business? Let’s cut to the chase here: you should promote your business with a video because your customers watch videos.…

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