Qld Businesses – Boost Your Online Marketing with a $5k Business Basics Grant

business basics grant

The Queensland Government’s Business Basics Grants Program is an exciting opportunity for you to transform your online marketing assets and digital marketing. Whether you’re looking for a tailored marketing strategy, a new website, or business coaching, this is your chance to have it funded. What is the Business Basics Grant Program? Let’s start with the…

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Seven Essential WordPress Plugins

Essential WordPress Plugins

WordPress powers 42.3 percent of all websites and a staggering 65.2 percent of sites that use a content management system (CMS). The platform’s users have access to more than 55,000 plugins. It’s an overwhelming number, one that makes differentiating the overhyped from the genuinely useful a significant challenge. If you’re ready to level up your visitors’…

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The implications of the latest WordPress updates

The implications of the latest Wordpress updates

If you have a WordPress website, (30% of the world’s 2 billion sites are built on WordPress, making it the most popular website content management system of all), then please read on. Firstly, here’s a simplified summary of what wordpress is and how it works.  If you’re not too technical, it’s important to read this…

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Website Maintenance – 6 Things You Need To Do Every Month

Website Maintenance - 6 Things You Need To Do Every Month

Just like your car, websites require regular maintenance to keep working properly. Sounds a bit strange, I know, but there are things which can go wrong, and things which need regular “servicing” to maintain optimum performance. Not performing regular website maintenance is just like not having your vehicle serviced. If you don’t regularly have the…

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Do you need to switch to HTTPS?

security certificate

Website URLs that start with https:// already have a security certificate installed. If your website URL starts with http:// – then now is the time to think about migrating to https://, which involves adding a security certificate to your website.  If you’re building a brand new website or doing a complete redesign of your existing…

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What to do if Your Website is Not Performing – Part 3

Conversion tracking

In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…

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What to Do If Your Website Is Not Performing – Part 2

track website traffic sources

In part 2 of What to Do If Your Website Isn’t Performing we delve into further Google Reports that will help you see what’s really going on. In Part 1 we covered how to use Google Analytics Reports to: Analyse your audience to make sure you’re attracting the right kind of people – ie: your…

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What to Do If Your Website Is Not Performing – Part 1

What to Do If Your Website Is Not Performing – Part 1

Do you know if your website is really working? You paid all the money to get it designed; you launched it (with a lot of pride) to your family, friends, customers … and the world. You’ve probably promoted it on Facebook, linked to it from Google My Business and LinkedIn, and listed it in several…

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How to Create and Use Business Case Studies

How to Create and Use Business Case Studies

Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…

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