Websites

The implications of the latest WordPress updates

If you have a WordPress website, (30% of the world’s 2 billion sites are built on WordPress, making it the most popular website content management system of all), then please read on. Firstly, here’s a simplified summary of what wordpress is and how it works.  If you’re not too technical, it’s important to read this…

Read More

Website Maintenance – What You Need To Do

Just like your car, websites require regular maintenance to keep working properly. Sounds a bit strange, I know, but there are things which can go wrong, and things which need regular “servicing” to maintain optimum performance. Not maintaining your website is like not having your vehicle serviced. If you don’t regularly have the oil and…

Read More

Do you need to switch to HTTPS?

Website URLs that start with https:// already have a security certificate installed. If your website URL starts with http:// – then now is the time to think about migrating to https://, which involves adding a security certificate to your website.  If you’re building a brand new website or doing a complete redesign of your existing…

Read More

What to do if Your Website is Not Performing – Part 3

In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…

Read More

What to Do If Your Website Is Not Performing – Part 2

In part 2 of What to Do If Your Website Isn’t Performing we delve into further Google Reports that will help you see what’s really going on. In Part 1 we covered how to use Google Analytics Reports to: Analyse your audience to make sure you’re attracting the right kind of people – ie: your…

Read More

What to Do If Your Website Is Not Performing – Part 1

Do you know if your website is really working? You paid all the money to get it designed; you launched it (with a lot of pride) to your family, friends, customers … and the world. You’ve probably promoted it on Facebook, linked to it from Google My Business and LinkedIn, and listed it in several…

Read More

How to Create and Use Business Case Studies

Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…

Read More

Why do You Need Landing Pages?

If you already have a website, then why on earth would you need a landing page – or indeed several landing pages?  It’s a question we are often asked. What exactly is a landing page? A landing page is a kind of “stand alone” page on your website.  It doesn’t have navigation to the rest…

Read More

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

Read More

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges.…

Read More