Are You Up to Date with your Google Business Profile?

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Google Business Profile (formerly Google My Business) is one of the most powerful — and most underused — tools for local businesses today.

Originally launched as Google Places and later rebranded as Google My Business, the platform is now simply called Google Business Profile. While the name has changed, its importance has only increased.

What Is Google Business Profile?

Google Business Profile is a free tool from Google that puts your business information directly in front of people searching for what you offer. Originally launched as Google Places and later rebranded as Google My Business, it's now simply called Google Business Profile. The name has changed over the years, but its importance for local businesses has only grown.

Why Is Google Business Profile Essential for Local Businesses?

If you want your business to be found in Google Search and Google Maps, having a properly set up and actively managed Google Business Profile is no longer optional. It's more powerful than ever, and an optimised listing is essential if you want your business to be found online.

When you claim your listing or add your business, Google Business Profile adds your business information to Google Search and Google Maps, allowing customers to find you on desktop and mobile devices. You can add photos and virtual tours, get reviewed by your customers, and include key business information like your address, phone number, and opening hours. When properly linked to your website and other Google services, the benefits really start to kick in.

Where Does Your Google Business Profile Appear?

Once your profile is set up, your business information can appear across:

  • Google Search results
  • Google Maps
  • Local "near me" searches
  • Mobile search results

Understand How Customers Find and Interact with Your Business

Google Business Profile provides valuable performance insights, showing how people are finding and interacting with your business, including:

  • How customers found you (search terms used)

  • Website visits, calls, and direction requests

  • Photo views and engagement

  • Trends over time

These insights help you understand what’s working, where opportunities exist, and how your visibility compares to competitors.

You Don’t Need a Shopfront to Use Google Business Profile

Even if you don't have a depot or office location, I still recommend adding your business to Google Business Profile.

Service-based businesses can:

  • Hide their home address

  • Set a service area instead

  • Still appear in local search results

Need Help Setting It Up Your Google Business Profile?

If you want help doing this - no problem.  We will do it all for you.

We can help you:

  • Claim or verify your profile

  • Optimise your business information

  • Add photos and service details

  • Improve visibility and engagement

  • Align your profile with your website and marketing strategy

Simply call us on 1300 554 495 or drop us an email to receive full details of how we can help you and our very reasonable rates.

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About Annette Welsford

Hi there. My passion is to inspire and help business owners to create the type of marketing and customer service that makes their business irresistible. I'm privileged to have a talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.