Copywriting
The Google Helpful Content Update – What You Need to Know
Google has released a new update called the ‘helpful content’ algorithm update. Find out what it’s all about and what you need to do to comply and achieve better SEO rankings.
Read MoreHow to Create and Use Business Case Studies
Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…
Read MoreIs Long Form Blog Content a Smart Content Strategy?
These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing” in spite of the fact that content marketing has actually been around for decades. It would seem that…
Read MoreHave You Got a Social Media Content Calendar?
More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…
Read More5 Ways to Increase The Appeal of Your Web Content
Appealing web contentis everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Many marketing strategies in the recent year have centered around content. Following numerous Google updates, it’s evident that your site’s content holds…
Read MoreHow to Prepare Content for Your Blogposts
In the last post, I gave you 7 exceptionally good reasons why you definitely need a blog on your website. It is a seriously essential marketing strategy that you need to be doing at least once a week, if not more. Here are 4 more content creation tips to take the stress out. 1. Brainstorm …
Read MoreStaff Marketing – How to Attract the Right Employees
Received a lovely email today about the great result I helped one of my private marketing mentoring clients achieve. Here’s her exact words… By the way have had heaps more calls from the add. Actually snowed under at this stage LOL – You are definitely awesome as what you do 😛 ! Louise Isn’t that…
Read MoreThe Sheer Power of Good Copywriting
Change a few words on your website, your brochure, your business card, your sign – even your “elevator speech”, and see what a difference it can make to your results. Using a headline which evokes an emotion in people will capture attention. We all respond to emotion – it’s a case of tapping into the…
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