Copywriting

How to Create and Use Business Case Studies

Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…

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Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

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5 Ways to Increase The Appeal of Your Web Content

Appealing web content is everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and…

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How to Prepare Content for Your Blogposts

In the last post I gave you 7 exceptionally good reasons why you definitely need a blog on your website. It is a seriously essential marketing strategy which you need to be doing at least once a week, if not more. How to avoid writer’s block So maybe after reading that post you sat in…

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Staff Marketing – How to Attract the Right Employees

Received a lovely email today about the great result I helped one of my private marketing mentoring clients achieve.  Here’s her exact words… By the way have had heaps more calls from the add.  Actually snowed under at this stage LOL – You are definitely awesome as what you do 😛 !  Louise Isn’t that…

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The Sheer Power of Good Copywriting

Change a few words on your website, your brochure, your  business card, your sign – even your “elevator speech”, and see what a difference it can make to your results. Using a headline which evokes an emotion in people will capture attention. We all respond to emotion – it’s a case of tapping into the…

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