Country Style Holiday Park

1,222% ROI in just 3 months

Country Style Holiday Park is a beautiful, eco-conscious campground, located on the banks of the Severn River in Glen Aplin, near Stanthorpe in the Granite Belt region of Qld. The dog-friendly park provides powered and unpowered sites, along with a range of stylish cabins and modern facilities.

After trying several agencies, owners Ben and Narelle asked for our help to see if we could identify issues they were having with their website and marketing, which had resulted in a dramatic drop in online visibility and bookings.

Key Issues

  • A new 4-page website which had replaced the old 57-page website, was not optimised for search engines and resulted in a significant drop in keyword rankings.
  • Website traffic had dropped significantly during previous 12 months.
  • No CRM in use to manage enquiries and nurture relationships and repeat bookings.
  • No tracking in place to measure website sources, engagement and conversions.
  • No strategic marketing plan or ROI measurement.

The Solution

  • Website updated with additional pages and blogposts to include vital information and increase bookings.
  • Technical and strategic SEO actions implemented to restore visibility in search engines and keyword rankings.
  • Advanced analytics and conversion tracking reporting implemented to provide reliable ROI analysis.
  • Setup of CRM, workflows, email marketing and reputation management to build relationships and repeat bookings.
  • Technical adjustments and new hosting to improve speed.
  • Google Ads and Social Media campaigns developed and managed to increase visibility, engagement and bookings.
country style holiday park

Results Dec 24 - Mar 25

  • 1,222% Return on Investment for marketing spend since Dec 24.
  • Website traffic – 216% increase within three months. (36k sessions in Dec 24-Feb 25, compared to 11k in Sep – Nov 24 and only 5k for six months prior)
  • Total ranking keywords – 147% increase in keyword rankings since Aug 24, from 0 to 147
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