Finding and Using Images

Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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Inbound Marketing

5 Statistics that Prove the Power of Inbound Marketing

Chances are you’ve heard of inbound marketing, but do you know what it entails? Inbound marketing is an effective way to generate leads for your business, regardless of your industry, so it’s worth taking the time to learn about it. What is Inbound Marketing? Inbound marketing is marketing that draws prospects in to your business….

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3 Facebook Post Ideas to Increase Engagement

More than two thirds of all Australians use social media every day, and Facebook is the most popular social network in the world. Having an active social media presence is a powerful, cost-effective way of communicating with customers and prospects, and generating leads. However, business success on social media will require more than posting a…

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target market

Are You Marketing Your Services to the Right People?

Can you honestly answer this question – “who is your target market“? If you’re a plumber – you could say “anyone who owns a house“ If you’re a real estate agent –you’d probably answer “anyone selling their house“ If you’re an accountant – you might say “anyone with a job or a business“ If you’re…

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Appealing web content

5 Ways to Increase The Appeal of Your Web Content

I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Your content can make the difference between a potential customer spending 6 seconds and 6 minutes on your website – and taking the action you want…

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Online Payment

Online Payment Systems: PayPal and eWAY

If you’re selling goods online, or taking online payments for your service business, having a reliable online payment system is crucial. There are many around, and when I was setting up my online business, I did extensive research into this and ended up with going with two systems. There are many more available, but I…

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Why 1300 Numbers Are Worth It

1300 numbers are popular among both large and small businesses, and account for well over half of auctioned numbers in Australia since 2004. Over time, your 1300 number could be a crucial aspect of your business’s branding and marketing strategy. Let’s take a look at the major benefits of 1300 numbers, so you can see…

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blog comment

Where to Find Content For Blog Posts

A great blog will provide value to your visitors, demonstrate your industry authority, and increase traffic. Coming up with interesting blog post ideas can be tricky at times, so here are a few places you can find inspiration. Comments, Messages and Emails from Your Customers Read your blog’s comments section, and scan messages, comments and…

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video

Using Video to Promote Your Business

Online video has fast become an essential online element – particularly when it comes to attracting people to your business and sending them to your website. Why Should You Create a Video to Promote Your Business? Let’s cut to the chase here: you should promote your business with a video because your customers watch videos….

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