tools

10 Small Business Management Tools to Make Your Life Easier

The nature of small business is changing. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day – as long as they have internet access. With so many management processes now online, a whole host of innovative, virtual business tools…

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Conversion tracking

What do Do if Your Website is Not Performing – Part 3

In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…

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What to Do If Your Website Is Not Performing – Part 2

In part 2 of What to Do If Your Website Isn’t Performing we delve into further Google Reports that will help you see what’s really going on. In Part 1 we covered how to use Google Analytics Reports to: Analyse your audience to make sure you’re attracting the right kind of people – ie: your…

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What to Do If Your Website Is Not Performing – Part 1

Do you know if your website is really working? You paid all the money to get it designed; you launched it (with a lot of pride) to your family, friends, customers … and the world. You’ve probably promoted it on Facebook, linked to it from Google My Business and LinkedIn, and listed it in several…

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How to Create and Use Business Case Studies

Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches….

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Virtual Assistant

Why You Need a Virtual Assistant and How to Get One

As business owners, we know we should be spending at least 20% of our time each week working on activities that will grow and develop the business, and at least 70% of our week doing stuff that brings in the money. Often when we analyse our actual daily activities (hint –  write down what you…

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landing-page-feaured

Why do You Need Landing Pages?

If you already have a website, then why on earth would you need a landing page – or indeed several landing pages?  It’s a question we are often asked. What exactly is a landing page? A landing page is a kind of “stand alone” page on your website.  It doesn’t have navigation to the rest…

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Triglav-National-Park-slovenia

Why You Need a Digital Marketing EcoSystem

Digital Marketing Ecosystem – what on earth . . .  sounds a bit green or new age doesn’t it? If you’re serious about promoting your business online – there’s a lot more to it than just building a website.  You need a complete system around it, or it won’t work.  Your website will just be…

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Why-Long-Form-Blog-Content-is-a-Smart-Content-Strategy

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Is-Your-Website-One-IN-a-Million-or-Just-One-OF-a-Million

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges….

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