How to make more money

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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email-tips

Your Guide to Email Marketing: Part 4 – Writing Emails

Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise in alternative forms of communication – such as messaging and social media posts – email is…

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referral spam

Noticed a Spike in Website Visits Recently?

Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…

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email-tips3

Your Guide to Email Marketing: Part 3 – Building Your List

In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools)   How big should your list be? Some…

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Email-tips2

Your Guide to Email Marketing: Part 2 – Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

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Calendar

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

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copyright

Finding and Using Images

Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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Inbound Marketing

5 Statistics that Prove the Power of Inbound Marketing

Chances are you’ve heard of inbound marketing, but do you know what it entails? Inbound marketing is an effective way to generate leads for your business, regardless of your industry, so it’s worth taking the time to learn about it. What is Inbound Marketing? Inbound marketing is marketing that draws prospects in to your business….

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3 Facebook Post Ideas to Increase Engagement

More than two thirds of all Australians use social media every day, and Facebook is the most popular social network in the world. Having an active social media presence is a powerful, cost-effective way of communicating with customers and prospects, and generating leads. However, business success on social media will require more than posting a…

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