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Social Media for Business in Australia – Latest Facts

If you’re using social media to connect and communicate with your customers – then well done.  You’re ahead of the majority of your competitors who yet haven’t woken up to the fact that this is how people communicate and research these days. The June release of the annual Sensis report on the social media landscape…

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delight

How to Get More Customers to Talk About You

There’s no doubt about it, customer referrals are by far the best source of new business. They do the selling for you, and it costs you nothing in marketing dollars or time to attract this new business. So how do you get more of your customers to talk about your business and refer you on…

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How to make more money

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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email-tips

Your Guide to Email Marketing: Part 4 – Writing Emails

An important thing to consider you need to think about this when you are writing emails. Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise…

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referral spam

Noticed a Spike in Website Visits Recently?

Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…

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email-tips3

Your Guide to Email Marketing: Part 3 – Building Your List

In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools)   How big should your list be? Some…

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Email-tips2

Your Guide to Email Marketing: Part 2 – Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

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Calendar

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

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copyright

Finding and Using Images

Having quality images on your website, blog and social media posts is essential. (Want to know why? Check out Why Using Images in Posts is Important.) Finding the perfect image can be difficult, particularly when you’re navigating through the complexities of copyright laws. In this post we’re going to look at how to determine whether…

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