Branding
New .au Domain – Advantages and Potential Issues for Businesses
Here’s the good news if you’re after cheap Australian domains! A new domain type will become available for anyone with an “Australian Presence” – from about October 2022. Called a 2nd level domain – the new .au extension not only makes Australian domains four characters shorter (by removing the .com part) – but they will…
Read MoreAre You Marketing Your Services to the Right People?
Can you honestly answer this question – “who is your target market”? If you’re a plumber – you could say “anyone who owns a house” If you’re a real estate agent –you’d probably answer “anyone selling their house” If you’re an accountant – you might say “anyone with a job or a business” If you’re…
Read MoreWhy 1300 Numbers Are Worth It
1300 numbers are popular among both large and small businesses, and account for well over half of auctioned numbers in Australia since 2004. Over time, your 1300 number could be a crucial aspect of your business’s branding and marketing strategy. Let’s take a look at the major benefits of 1300 numbers, so you can see…
Read MoreBusiness Branding – What Makes a Powerful Brand?
Attended a very inspiring event last Saturday in Brisbane, called the Brand Accelerator Event, put on by Daniel Priestly and his engaging Key Person of Influence team. The first speaker was Ian Elliot – former chairman and CEO of George Patterson, Australia’s most successful advertising agency. Ian’s presentation was around honing your message into the…
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