Email Marketing
6 Marketing Trends for 2017
The way you market your products and services is constantly changing. There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…
Read MoreHow to Make More Money in Your Business
Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability. There’s no doubt about that. But…
Read MoreYour Guide to Email Marketing: Part 4 – Writing Emails
An important thing to consider you need to think about this when you are writing emails. Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise…
Read MoreYour Guide to Email Marketing: Part 3 – Building Your List
In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools) How big should your list be? Some people…
Read MoreYour Guide to Email Marketing: Part 2 – Tools
In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…
Read MoreYour Guide to Email Marketing: Part 1 – Getting Started
Being the owner of a small business is tough. You’re flat out managing staff, customers and admin, plus doing whatever you can to increase sales. Every day (and often some of the nights and weekends) is taken up with doing hundreds of things to keep the business afloat and growing. Remember, the giants of today…
Read MoreWhat Makes a Successful Email Newsletter?
Creating an email newsletter is a great way to keep in touch with customers, build your relationship and stimulate repeat business. However, some of your customers may be bombarded with newsletters and promotional emails everyday, half of which end up in the trash unread. Here’s five tips to make your email newsletter is opened, read…
Read More3 Ways to Build Trust Online
Do you trust people you’ve never met? If you’re choosing a product or service for the first time – how do you know which company you can trust? You can’t. What you’ll probably do is conduct some online and offline research – find out what you can about the company, the owners, and what other…
Read MoreHow To White List Emails
Thank you for visiting Commonsense Marketing. Many email and Internet companies are now using programs to block unwanted email, often called spam. Sometimes, however, these programs block email you want to get. To Ensure You Are Receiving Your Commonsense Marketing Emails, Do The Following: A whitelist is a list of accepted email addresses or domain…
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