How Google and Yahoo are Fighting Email Spam

DomainKeys Identified Mail

Every year we see changes in the online space. In February 2024, Google and Yahoo have both committed to the positive step of reducing email spam and phishing emails. How?  Through something called DomainKeys Identified Mail (DIKM). The two tech giants are implementing changes to improve email deliverability and filter out annoying spam. While plans…

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6 Marketing Trends for 2017

Marketing Trends

The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

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How to Make More Money in Your Business

How to Make More Money in Your Business

Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability.  There’s no doubt about that. But…

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Your Guide to Email Marketing: Part 4 – Writing Emails

Your Guide to Email Marketing: Part 4 - Writing Emails

An important thing to consider you need to think about this when you are writing emails. Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise…

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Your Guide to Email Marketing: Part 3 – Building Your List

Your Guide to Email Marketing: Part 3 - Building Your List

In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools) How big should your list be? Some people…

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Your Guide to Email Marketing: Part 2 – Tools

Your Guide to Email Marketing: Part 2 - Tools

In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…

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3 Ways to Build Trust Online

3 Ways to Build Trust Online

Do you trust people you’ve never met? If you’re choosing a product or service for the first time – how do you know which company you can trust? You can’t. What you’ll probably do is conduct some online and offline research – find out what you can about the company, the owners, and what other…

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How To White List Emails

How To White List Emails

Thank you for visiting Commonsense Marketing. Many email and Internet companies are now using programs to block unwanted email, often called spam. Sometimes, however, these programs block email you want to get. To Ensure You Are Receiving Your Commonsense Marketing Emails, Do The Following: A whitelist is a list of accepted email addresses or domain…

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