WWSpares

1300% increase in online sales for ecommerce Client - WWSpares

Wayne’s Wholesale Spares sells a huge range of spare parts to appliance repair trade contractors at wholesale rates, and retails to the public from their warehouse in Chipping Norton, and nationally through their ecommerce store. Owner Wayne Butterworth contacted Commonsense Marketing in 2018 for help with improving ecommerce sales and taking over website hosting and management of the Prestashop online store.

Key Issues

Website traffic and sales low
Products missing images, descriptions and SEO information
No marketing campaigns to attract website visitors, or to build relationships
Website platform was out of date, slow to load and had not been optimised for SEO
No analytics or reporting

The Solution

Complete website redesign and rebuild in Woocommerce, with customer focused copy, and better presentation of over 7000 products
Logo and Digital Assets refresh
Upload several thousand appliance manuals and create mobile app for trade repairers
Create new CRM email system to facilitate customer service and build repeat business
Implement extensive SEO to improve rankings
Implement Google Ads, Google shopping, Analytics, social media, monthly promotions and regular ROI reporting

Results

Online sales - 1300% increase in online sales
Website traffic - 12,525% increase
Keywords on page 1 of search results - 1,395% increase
Total ranking keywords - 688% increase

Online sales – 1300% increase

Keywords on page one - 1,395% increase
Total ranking keywords – 688% increase

“Since engaging Commonsense Marketing to help us with our website and marketing, we have had a lot more customer inquiries regarding their specific spare part requirement, and more customers walking in off the street as they have found WWSpares in a google search.

Since teaming up with Commonsense Marketing my search ranking and keywords are now ahead of my competitors and I would highly recommend anyone looking for a new website or looking for better results in their SEO campaign to contact Commonsense Marketing.”