Conversion tracking

In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…

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The way you market your products and services is constantly changing.  There are so many new and revised digital marketing options to throw into the marketing mix, that it’s enough to make you want to give it all a miss and go lie on a beach for a week. How are you supposed to know…

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The second round of applications closed on 10 April 2017.  We will announce the next round when it opens. The Queensland Government is offering up to $10,000 in funding for small businesses to upgrade their online presence and digital marketing knowledge. This is an unbelievable opportunity if you need a new website or a major overhaul,…

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Chances are you’ve heard of inbound marketing, and the following 7 inbound marketing statistics are sure to impress you. But, do you know what it is and how to use it to grow your business? Inbound marketing is an effective way to generate leads, regardless of your industry, so it’s worth taking the time to learn about…

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There’s no doubt about it, customer referrals are by far the best source of new business. They do the selling for you, and it costs you nothing in marketing dollars or time to attract this new business. So how do you get more of your customers to talk about your business and refer you on…

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In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools) How big should your list be? Some people…

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Online video has fast become an essential online element – particularly when it comes to attracting people to your business and sending them to your website. Why Should You Create a Video to Promote Your Business? Let’s cut to the chase here: you should promote your business with a video because your customers watch videos.…

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I was shocked to discover that the 2012 Australian Bureau of Statistics figures showed that only 43% Australian businesses reported having a web presence, and only 1/3 of businesses with four employees or less has a web presence. No matter what type of business you have – manufacturing, service or retail – you need to…

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It’s rather frightening how many companies put a lot of time, effort and money into marketing and lead generation and then only contact them once, and often not at all. Camping Show A couple of months ago my husband and I went to a large Caravan and Camping Expo. We visited loads of stands, collected…

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