Posts by Annette Welsford
Using AI to Write your Blog? Here’s How to Avoid Publishing AI Slop
In late 2025, AI wrote more of the new articles published online than people did. Graphite, a search agency, tracked this and found AI-generated articles reached about 51% of new posts. [1] Yet when Graphite looked at what actually ranks in Google, only about 14% of articles were AI-generated. [2] So a lot of AI…
Read MoreThe Holiday Advantage: Why Smart Businesses Keep Marketing in January
During the holiday period it’s tempting to down tools and tell yourself that you can switch off completely because nobody is around during the summer break. That may have been the case years ago, but in our 24/7 connected world, the fact is that if you ‘go dark’ over Christmas, you’re missing out on valuable…
Read MoreHow Commonsense Marketing Helps Businesses Scale
You started your business because you’re good at what you do, not because you love sales and marketing. The problem is that no matter how good you are, you can’t sell a secret. This is where marketing comes in. After working in the industry for over 25 years, I’ve seen a pattern emerge. Businesses launch,…
Read MoreWhy Getting More Leads Isn’t Always the Answer (and What to Focus on Instead)
It’s one of the most common things we hear from business owners: “We just want more leads.” This article explains why more leads won’t grow your business if your sales process, follow-ups and customer journey aren’t working properly. The thing is, while lead generation is very important, it’s usually not the only reason why growth…
Read MoreHow to Optimise Your Website for Maximum Conversions
On the surface a one page website seems convenient, fast and low cost. But beneath this apparent simplicity lies a host of issues that make them a poor choice for a business website.
Read MoreWhy One-Page Websites are a Bad Idea for Business Websites
On the surface a one page website seems convenient, fast and low cost. But beneath this apparent simplicity lies a host of issues that make them a poor choice for a business website.
Read MoreHow to Improve Customer Service and Why You Need To
Improving customer service comes down to three things: responding faster, making it easier for customers to find help, and using simple tools to stay on top of enquiries. Most small businesses know customer service matters — but very few have a consistent system for delivering it. Here’s what to focus on, and why it’s worth…
Read MoreHow to Build Trust – Practical Strategies to Win Hearts and Loyalty
Trust is what turns a one-time customer into a loyal raving fan, transforms employees into brand ambassadors, and makes your business a respected part of the community. Discover the 7 essential strategies for building trust in your business.
Read MoreGoogle is Cracking Down on Low-Quality Website Content
Google launched one of its biggest core algorithm updates yet in March 2024, featuring new anti spam policies to enhance search results and reduce low-quality, unoriginal content. The update aims to improve the user experience (UX) by providing more relevant and valuable content in search results. It’s also one of the most significant SEO events of the year to date.
Read MoreAI Overview: A Look at Google’s Evolving AI-Powered Search Feature
Generative AI in search is all about improving the user experience and providing more search engine traffic to website publishers, according to Google. This article takes a closer look at Google’s new search engine innovations, discovering the advantages and the potential impact on the user experience, businesses and website owners.
Read More