The Issues

Brisbane based epoxy flooring specialists Tough Floors had a website and had tried a number of different marketing strategies.  Director Euan Bennett had hired several marketing consultants to provide marketing services to achieve growth objectives, but wasn’t’ happy with the results or services provided.

The Solutions

We discussed requirements and expectations at length, and went on to provide the following:

  • A detailed website critique which identified several issues with the website content and structure, customer communications, branding inconsistencies and marketing campaign results.
  • A website overhaul designed to instil trust and confidence from the first visit. We updated the content so it is customer focused, informative, helpful, and provides full details of the companies work, customers, capabilities, skills and guarantees.
  • A complete branding redesign
  • Several marketing campaigns to generate quality leads, deliver great customer service and build trust and referrals.
  • Mentoring services to improve systems and processes, team management and marketing planning.

The Results

Their significant increase in leads and reviews shows that they have certainly become irresistible.  Our mission is accomplished.

The Tough Floors team provides an exceptional service, and we are delighted to have been able to help with developing marketing services that reflect their professionalism.

Check out the new Tough Floors website here – particularly if you’d like a stunning epoxy floor.

I started with Annette from Common Sense Marketing in September 2018. Previously, we were turning over marketing companies, on average, one per year for the previous four years. At first, marketing was viewed as a necessary resource that added no monetary value to the company. Kind of like a burden. This changed.

Annette asked a lot of questions to ascertain where the company sits regarding knowledge, market share and direction. She then got to work and set us up on numerous platforms so we had a larger digital footprint. It was a bit overwhelming but as with anything new, you adjust, trust and embrace if it’s good. It started with a website overhaul where Annette created a ‘mirror’ system to ensure that any changes that are made can be viewed in a live format, without having to exit the changes then view them live on the internet. Big tick. The website was optimised and, not only was the current situation considered but also the longer term organic reach and target market.

There are plenty of conversations along the way. It’s what makes for a long-lasting relationship of win/win. I’ve discovered, as we’ve grown, that Annette has done small things that I have not known about or if she told me, I’ve forgotten. It’s important to have a base level of understanding to ensure we are tracking well with spend versus results. We are.

Annette also has an online marketing education program that I have been invited to. This platform is a whole new level and ensures that many facets of the business are being harmonised. This program helps me to ensure I have a serious marketing business based on thought, small business mindset and professional growth. She fills me with ideas and areas of improvement the business needs to implement. The ideas sometimes get me nervous and we have had plenty of ‘discussions’ about why something will or won’t work. If we thought the same or had the same ideas, the impact would be smaller but Annette has workable solutions and spends the time to outline why they will work and the bigger picture around the ideas.

I couldn’t be more excited to be in partnership with any other marketing firm. She has a team of professionals that are thorough with their individual roles in helping Tough Floors be as well placed as we can be in the market and continue to grow.

Euan Bennett

Director, Tough Floors