Annette Welsford, Author at Digital Marketing That Makes You More Money - Commonsense Marketing

New .au Domain – Advantages and Potential Issues for Businesses

Here’s the good news if you’re after cheap Australian domains! A new domain type will become available for anyone with an “Australian Presence” – from about October 2022. Called a 2nd level domain – the new .au extension not only makes Australian domains four characters shorter (by removing the .com part) – but they will…

Horrible Things Can Happen to Websites on Cheap Hosting, and When Themes and Plugins Are Not Updated

Imagine having your website taken over by terrorists. Yep. Leaving a horrible message and infecting your innocent veggie growing blog with thousands of malicious files. It happened to me this month, and it was my fault entirely. We’ve experienced good growth in the last couple of years and our team has been super busy looking…

Seven Essential WordPress Plugins

WordPress powers 42.3 percent of all websites and a staggering 65.2 percent of sites that use a content management system (CMS). The platform’s users have access to more than 55,000 plugins. It’s an overwhelming number, one that makes differentiating the overhyped from the genuinely useful a significant challenge. If you’re ready to level up your visitors’…

An SEO Audit Will Reveal if Your Website has Been SEO’d Properly

Every website needs to be structured, coded and optimised properly to appear in search engines. If it isn’t, it probably won’t appear in the first few pages search engine results when someone does a search. For Example: if you have a concreting business, you would want your website to be found on page 1 of…

How to write a press release that journalists will actually publish

Press releases are often touted as being one of the best ways to get media coverage for your business. However, with many journalists receiving over 50 pitches and press releases each day, it’s getting harder to get journalists’ attention. If you Google “press release templates” you will be inundated with page after page of similar-looking…

The implications of the latest WordPress updates

If you have a WordPress website, (30% of the world’s 2 billion sites are built on WordPress, making it the most popular website content management system of all), then please read on. Firstly, here’s a simplified summary of what wordpress is and how it works. If you’re not too technical, it’s important to read this…

Website Maintenance – 5 Things You Need To Do Every Month

Just like your car, websites require regular maintenance to keep working properly. Sounds a bit strange, I know, but there are things that can go wrong and need regular “servicing” to maintain optimum performance. Skipping your regular website maintenance is just like not having your vehicle serviced. If you don’t regularly have the oil and…

Do you need to switch to HTTPS?

Website URLs that start with https:// already have a security certificate installed. If your website URL starts with http:// – then now is the time to think about migrating to https://, which involves adding a security certificate to your website. If you’re building a brand new website or doing a complete redesign of your existing…

How Not to Get Ripped Off by SEO Providers: Part 2 About Local SEO

Our mission is to provide business owners with useful, practical help on commonsense marketing techniques that work. We’re not interested in gimmicks and the latest fads. We’re only interested in affordable, proven strategies that work. SEO – when done properly – is one of them. In part 1 of Our How Not to Get Ripped…

How Not to Get Ripped Off by SEO Providers: Pt 1 – Onsite SEO

If you have a pulse, and a website, then you are fair game for every SEO “expert” on the planet. Like me, you probably get inundated every day with emails, even phone calls, telling you that your website is not ranking on the first page of Google, but they can fix it. We get these…