Posts by Annette Welsford
Google Algorithm Updates: Why Your Business Needs Professional SEO Services
Google regularly updates its algorithm throughout the year to ensure the search engine provides the best possible experience to people searching on specific keywords. Top-quality, relevant and reliable results are the desired outcome of each update. In recent years, Google algorithm updates have consistently prioritised relevance, quality and the user experience. Google rewards websites that…
Read MoreHow Google and Yahoo are Fighting Email Spam
Every year we see changes in the online space. In February 2024, Google and Yahoo have both committed to the positive step of reducing email spam and phishing emails. How? Through something called DomainKeys Identified Mail (DIKM). The two tech giants are implementing changes to improve email deliverability and filter out annoying spam. While plans…
Read MoreWhy You Need a Digital Marketing Ecosystem and How To Create It
Discover why you need a digital marketing ecosystem, what the key components are, and how to create it. In this video interview and blogpost we reveal it all.
Read MoreHow to Influence Judges and Win Business Awards
Watch the video, where we sat down with Karen Hall, founder of Reputation by Design, to explore the many benefits of entering awards, and what’s really involved in entering and winning awards for your business.
Read MoreWhat You Need to Know About E-E-A-T as a Website Owner
As the world of SEO changes, Google wants to ensure that the responses people receive in their searches are reliable. Learn how Google raters use E-E-A-T to assess and rank content and improve yours.
Read MoreThe Google Helpful Content Update – What You Need to Know
Google has released a new update called the ‘helpful content’ algorithm update. Find out what it’s all about and what you need to do to comply and achieve better SEO rankings.
Read More11 Valuable Tips for Choosing the Right Web Designer
Choosing the right web design company is crucial. We hope you find these tips invaluable for scoping requirements, asking questions, and choosing the best one for you.
Read MoreWhy You Need to Be Using Google Analytics 4 Right Now
Do you rely on Google Analytics to review your website and marketing campaign results? It is being shut down permanently in 2023. What you need to do now to prepare.
Read MoreGoogle Business Profile: Get Found Faster By Local Customers
Play Video If you run any kind of local trade or service business, you need a steady flow of local enquiries from the right kind of people, to keep you and your team busy, week after week. In this article, we will talk about the role of Google Business Profile in attracting nearby clients and…
Read MoreNew .au Domain – Advantages and Potential Issues for Businesses
Here’s the good news if you’re after cheap Australian domains! A new domain type will become available for anyone with an “Australian Presence” – from about October 2022. Called a 2nd level domain – the new .au extension not only makes Australian domains four characters shorter (by removing the .com part) – but they will…
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