Posts by Annette Welsford
Is Your Business Ready for Google and AI Search? What an SEO Audit Reveals
Every website needs to be structured, coded and optimised properly to appear in search results — but in 2026, that means more than just Google page 1. Your customers are now searching in AI tools like ChatGPT, Gemini, and Perplexity. These platforms don’t show a list of websites — they generate answers. If your business…
Read MoreHow to write a press release that journalists will actually publish
Press releases are often touted as being one of the best ways to get media coverage for your business. However, with many journalists receiving over 50 pitches and press releases each day, it’s getting harder to get journalists’ attention. If you Google “press release templates” you will be inundated with page after page of similar-looking…
Read MoreWhat Is Onsite SEO? A Plain-English Guide for Australian Business Owners
What Is Onsite SEO and Why Does It Matter? Onsite SEO (also called on-page SEO) is the process of making sure Google understands what each page on your website is about. Without it, Google has to guess — and when it guesses, you lose control of how you’re found. If your site hasn’t been properly…
Read MoreAre You Up to Date with your Google Business Profile?
Google Business Profile (formerly Google My Business) is one of the most powerful — and most underused — tools for local businesses today. Originally launched as Google Places and later rebranded as Google My Business, the platform is now simply called Google Business Profile. While the name has changed, its importance has only increased. What…
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