15 Great Tools We Use in Our Small Business That Make Our Life Easier

Business tools

The nature of small business has completely changed since the pandemic. In today’s connected world, business owners, staff, and clients can interact on a professional level from anywhere in the world at any time of day — as long as they have internet access. So many management practises are now available online to help with…

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What to do if Your Website is Not Performing – Part 3

Conversion tracking

In this last post in our series What to Do if Your Website is Not Performing – we take a look at the key metric of conversions. In Part 1 we looked at analysing your audience to make sure you’re attracting the right kind of people and analysing visitor engagement with the content on your…

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What to Do If Your Website Is Not Performing – Part 2

track website traffic sources

In part 2 of What to Do If Your Website Isn’t Performing we delve into further Google Reports that will help you see what’s really going on. In Part 1 we covered how to use Google Analytics Reports to: Analyse your audience to make sure you’re attracting the right kind of people – ie: your…

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What to Do If Your Website Is Not Performing – Part 1

What to Do If Your Website Is Not Performing – Part 1

Wondering whether your website is meeting expectations or is the website not performing as it should be? How do you measure website performance? You paid all the money to get it designed; you launched it (with a lot of pride) to your family, friends, customers … and the world. You’ve probably promoted it on Facebook,…

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How to Create and Use Business Case Studies

How to Create and Use Business Case Studies

Case Studies are pure gold when it comes to marketing your business. Why? Because what you say about yourself is marketing. But when you tell a story about how exactly you helped a client, and it’s backed up with a client endorsement or testimonial, it becomes reality, and the trust factor goes up ten notches.…

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Why You Need a Virtual Assistant and How to Get One

Why You Need a Virtual Assistant and How to Get One

As business owners, we know we should be spending at least 20% of our time each week working on activities that will grow and develop the business, and at least 70% of our week doing stuff that brings in the money. Often when we analyse our actual daily activities (hint –  write down what you…

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Why do You Need Landing Pages?

Why do You Need Landing Pages?

If you already have a website, then why on earth would you need a landing page – or indeed several landing pages?  It’s a question we are often asked. What exactly is a landing page? A landing page is a kind of “stand alone” page on your website.  It doesn’t have navigation to the rest…

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Is Long Form Blog Content a Smart Content Strategy?

Is Long Form Blog Content a Smart Content Strategy?

These days, it seems like everyone has got something to say online—your business likely included. Whether short form or long form content reigns supreme, though, has been ongoing conversation since content marketing became the “next big thing”  in spite of the fact that content marketing has actually been around for decades. It would seem that…

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Is Your Website One IN a Million, or Just One OF a Million?

Is Your Website One IN a Million, or Just One OF a Million?

Technology and product designs tend to become more diverse over time. For example, 20 years after Henry Ford focused his production on the Model T and said customers could “have one in any color, as long as it’s black.” Auto makers today offer hundreds of model choices in all sizes, colors, shapes, and price ranges.…

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Referral Spam Removal from Google Analytics – 2017 Update

Referral Spam Removal from Google Analytics - 2017 Update

Referral spam removal has become necessary in just about every Google Analytics (GA) account.  Yet many website owners aren’t aware of it or understand what it is, how it affects your stats, and what to do about it.  In this post, I will try to demystify it for you, explain why you need to block it and…

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