Why 1300 Numbers Are Worth It

1300 Numbers

1300 numbers are popular among both large and small businesses, and account for well over half of auctioned numbers in Australia since 2004.

Over time, your 1300 number could be a crucial aspect of your business’s branding and marketing strategy. Let’s take a look at the major benefits of 1300 numbers, so you can see for yourself that they really are worth it.

1300 Numbers Create a Professional Image

While bigger businesses have the resources to invest in large-scale advertising campaigns that build authority and earn trust, smaller businesses don’t. A 1300 number is an inexpensive way to build the credibility of your business, and to relieve any anxieties a potential customer may have when trying out a new service provider.

Local landline numbers and, in particular, mobile phone numbers appear unprofessional next to 1300 numbers. 1300 numbers give prospects the impression that your business is legitimate, established and reliable.

In fact, studies suggest that 1300, 1800 or 13 numbers followed by a name (e.g. 1300 CALL US) or numerical pattern significantly increases response rates to advertisements.

Also, if you run your business from your home phone or mobile, you can set incoming calls to display a special number on your phone so that you know whether or not the call is business related. You’ll know exactly when to answer with your professional business greeting instead of “…hello?”

1300 Numbers are Easy to Remember

It seems pretty simple, right? If a client can remember your number, they will phone you! Landline numbers and mobile phone numbers have 10 digits, where as 1300 numbers have only 6.

Aside from being shorter, 1300 numbers are available from various providers in an assortment of numerical patterns and names. We have a 1300 number, and after doing a fair bit of research among several providers, we found Siptalk to be the best value and the easiest to use.

1300 Numbers Make Relocating Easy

Most small businesses will probably relocate at one point or another. For businesses with a conventional landline number, this could be a serious issue. A new number means you will need to purchase all new marketing materials, and update all web pages and local directory listings.

The last thing you want is a customer to call your old number and find that it doesn’t work. They may think you’ve gone out of business.

1300 numbers are not dependent on location. All you’ll need to do is change the answer point.

1300 Numbers Work Nation-Wide

Having one national number is great for your business if:

  • You do business with people from across Australia.
  • You live near the border of two states and offer services to customers in both. Advertising your number with (02) for NSW or (07) for QLD, for example, can be confusing to customers.
  • You want to open your business up to potential national growth.

1300 Numbers are Flexible

Are you out and about a lot during work hours? Do you miss a lot of calls back at the office?

1300 numbers allow you to reroute your calls to your mobile phone, an employee, or directly to an answering machine. You can even set up SMS.

You can also have your calls routed differently at different times of day. If you’re a tradesperson who works on location in the morning, all your calls can be sent to an answering machine or call answering service. At midday, your calls can automatically be rerouted to your mobile or office phone.

1300 Numbers are Cheaper for your Customers

A mobile phone number may discourage potential customers from calling – because the call costs are more expensive.

Anyone across Australia can call a 1300 number from a landline phone for roughly the price of a local call (approx. 30c, regardless of the length of the call). Mobile phone rates depend of the mobile service provider.

1300 numbers make it easier and cheaper to call your business. They look professional, and take some of the stress out of relocating. If you’re interested in purchasing a 1300 number, once again we recommend Siptalk.

Or if you want to learn more about how you can grow your business, give us a call on (you guessed it) 1300 554 495 or send us an email.

Avatar for Annette Welsford

About Annette Welsford

Hi there. My passion is to inspire and help business owners to create the type of marketing and customer service that makes their business irresistible. I'm privileged to have a talented team at Commonsense Marketing who create and execute beautiful websites, engaging social media campaigns, and fantastic email campaigns that deliver results for our clients. And it's wonderful that many of them have said lots of nice things about the work we’ve done (see our case studies). We love to work with the owners and teams of small to medium sized business who are motivated to become the best in their niche and achieve more than they ever thought possible.


  1. Avatar for Paul Zdzitowiecki Paul Zdzitowiecki on August 11, 2016 at 12:08 am

    Great Article Annette, a 1300 number has made a huge different in my business.