Why You Need a Digital Marketing EcoSystem

Digital Marketing Ecosystem – what on earth . . . sounds a bit green or new age doesn’t it? If you’re serious about promoting your business online – there’s a lot more to it than just building a website. You need a complete system around it, or it won’t work. Your website will just be…

Have You Got a Social Media Content Calendar?

More than 50% of Australians log in to social media everyday, and businesses are starting to take advantage of this. Having an active presence on Facebook, LinkedIn, Google Plus, and even Twitter can generate new customers, and keep current customers loyal. Why You Need a Social Media Content Calendar Being a successful social media marketer…

Are You Marketing Your Services to the Right People?

Are all these people your true target market? Can you honestly answer this question – “who is your target market”? If you’re a plumber – you could say “anyone who owns a house” If you’re a real estate agent –you’d probably answer “anyone selling their house” If you’re an accountant – you might say “anyone…

A great blog will provide value to your visitors, demonstrate your industry authority, and increase traffic. Coming up with interesting blog post ideas can be tricky at times, so here are a few places you can find inspiration. Comments, Messages and Emails from Your Customers Read your blog’s comments section, and scan messages, comments and…

Do you trust people you’ve never met? If you’re choosing a product or service for the first time – how do you know which company you can trust? You can’t. What you’ll probably do is conduct some online and offline research – find out what you can about the company, the owners, and what other…

Christmas Messages and Marketing Planning in the New Year

It’s that time of year again. Christmas is just around the corner, and business isn’t operating as usual. You might be wondering how you can make the most of the holiday season, and keep your customers up-to-date with changing trading hours. Keep Customers Up-to-date With Trading Hours Over the holiday period, your trading times are…