Chances are you’ve heard of inbound marketing, and the following 7 inbound marketing statistics are sure to impress you.
But, do you know what it is and how to use it to grow your business?
Inbound marketing is an effective way to generate leads, regardless of your industry, so it’s worth taking the time to learn about it.
What is Inbound Marketing?
Inbound marketing is marketing that draws prospects in to your business. It involves creating and publishing quality content that is relevant and of value to the people who are either out there searching for answers and stumble across your content, or they see your content somewhere and are intrigued to find out more.
What is Outbound Marketing?
Outbound marketing is interruption marketing – where you buy ads and hope to get noticed. This is the type of marketing that has been around forever and is effective for brand building. Think TV ads, Radio ads, print advertising, billboards, letterbox flyers, and online display ads.
Which is more effective?
Most people see several hundred advertising messages every day, so outbound marketing campaigns have to work hard to cut through the clutter and compete for attention. And lets face it, most ads we see we are not interested in.
This means that these marketers are wasting money advertising to thousands of people who are not interested, in the hope that they will capture the attention of the few who might be.
Inbound marketing, on the other hand, is targeted to appear in front of people who are actively seeking answers or information. These people are far more likely to make a purchase.
What does Inbound Marketing Involve?
Here’s a great graphic from HubSpot that illustrates how inbound marketing takes a potential customer, draws them in, and keeps them loyal.
The ‘ATTRACT’ stage is what gets the ball rolling, so let’s take a closer look at what’s involved:
- Blogs are a fantastic way to provide value to your prospects, and to demonstrate your industry knowledge. Keep reading to learn the wonderful correlation between having a business blog and generating leads.
- Search engine optimisation, abbreviated to SEO, is about selecting and integrating keywords. Deciding on the perfect keyword phrases will help potential customers find your business.
- Social publishing is a third and incredibly effective way of drawing in potential customers. Did you know that over half of the Australian population log on to their social media accounts everyday? If your business doesn’t have a social presence, you’re missing out big time. Social profiles allow you to increase brand recognition, keep in touch with existing customers, connect with prospects, share content, and advertise services and special offers.
7 Incredible Inbound Marketing Statistics
Now that you have an understanding of inbound marketing, here are 7 inbound marketing statistics (from HubSpot) that demonstrate its power.
1. Websites that have between 50 and 100 pages generate 48% more traffic than websites with between 1 and 49 pages.
Having a blog is a great way to increase the number of pages, and to keep them increasing over time.
2. Companies that blog once or twice per month generate 70% more leads than those who don’t.
Blogging once a fortnight is an achievable goal to have for your website. If you can’t manage this because you’re short of time or resources, we’ll happily take care of it for you. Give us a call on 1300 554 495.
3. Companies that increased blogging from 3 to 5 times per month to 6 to 8 times per month nearly double their leads.
More valuable content equals more leads.
4. 8 out of 10 people identify themselves as blog readers. That's 80% of the population that may be interested in reading your content.
Be sure that your content provides real value, because your potential audience is huge.
5. Businesses with 51 to 100 Twitter followers generate 106% more traffic than businesses with 25 or less Twitter followers.
Increasing followers on Twitter is easier than other social networks, such as Facebook. Take a look at this great Social Examiner article on how to find customers with Twitter.
6. Social media has a 100% higher lead to close rate than outbound marketing strategies.
This means prospects that end up on your site via social media are 100% more likely to purchase your product or service than prospects that visit your site via a paid ad. There's more, too. Check out the latest stats on social media marketing.
7. Inbound leads cost about 60% less than outbound leads.
Here's the last of our inbound marketing statistics. Inbound marketing could get you more bang for you buck. So, when it comes to advertising a small business with a limited marketing budget, it's probably best to focus on inbound strategies.
Get Started with Inbound Marketing
Hopefully these inbound marketing statistics have got you thinking about the inbound marketing you could be doing for your business.
We understand that updating your blog regularly, creating daily social media posts, and optimising your SEO takes time and effort. We know exactly how much time and effort goes into the planning, creation, scheduling and monitoring because we provide this service for several of our clients. If you’d like to find out more about how we can help you to increase leads in your business, let’s chat about our done-for-you marketing services. Give us a call on 1300 554 495 or send us an email.