How to Get More Customers to Talk About You
There’s no doubt about it, customer referrals are by far the best source of new business. They do the selling for you, and it costs you nothing in marketing dollars or time to attract this new business. So how do you get more of your customers to talk about your business and refer you on…
Read MoreHow to Make More Money in Your Business
Now more than ever I see more and more marketing time and expense spent on tweaking websites, developing landing pages, researching keywords, putting up anything on social media and giving fistfuls of cash to Google and Facebook for advertising. Of course online marketing is crucial to our future viability. There’s no doubt about that. But…
Read MoreYour Guide to Email Marketing: Part 4 – Writing Emails
An important thing to consider you need to think about this when you are writing emails. Did you know that 1.9 billion non-spam emails are sent every day and the average office worker receives 121 emails per day? That’s a lot of competition for your attention in people’s inboxes. Yet even with the rapid rise…
Read MoreNoticed a Spike in Website Visits Recently?
Have you looked at your Google Analytics reports lately? If not – I suggest you do so, because they contain a wealth of useful information about your website and website visitors. You can use this information to plan content, traffic strategies, reveal visitor demographics, track conversions, see keywords, conduct experiments and track which sites are…
Read MoreYour Guide to Email Marketing: Part 3 – Building Your List
In Part 3 of our Series – Your Guide to Email Marketing – we move onto building your list. (Here’s Parts 1 and 2 of the series – Your Guide to Email Marketing – Part 1: Getting Started, Your Guide to Email Marketing – Part 2: Tools) How big should your list be? Some people…
Read MoreYour Guide to Email Marketing: Part 2 – Tools
In the first part of our email marketing series, we discussed why email marketing is really worth doing. Today we dig a bit deeper and discuss the email marketing tools that will help you capture new email subscribers, create professional email campaigns and automate the process. The first thing to remember is that sending out…
Read MoreYour Guide to Email Marketing: Part 1 – Getting Started
Being the owner of a small business is tough. You’re flat out managing staff, customers and admin, plus doing whatever you can to increase sales. Every day (and often some of the nights and weekends) is taken up with doing hundreds of things to keep the business afloat and growing. Remember, the giants of today…
Read MoreFinding and Using Images
Having high-quality visuals in your website, blog and social media posts is essential. Finding the perfect image can be difficult, particularly when navigating the complexities of copyright laws. In this post, we’re going to share with you a few tips for using images on your website legally. There are hundreds of stock photo websites, but…
Read MoreAre You Marketing Your Services to the Right People?
Can you honestly answer this question – “who is your target market”? If you’re a plumber – you could say “anyone who owns a house” If you’re a real estate agent –you’d probably answer “anyone selling their house” If you’re an accountant – you might say “anyone with a job or a business” If you’re…
Read More5 Ways to Increase The Appeal of Your Web Content
Appealing web contentis everything I believe that your site’s content is the most important element of all. (Graphic designers and web techies will no doubt disagree with me – but hear me out.) Many marketing strategies in the recent year have centered around content. Following numerous Google updates, it’s evident that your site’s content holds…
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