Marketing for Small Business – Blog -

More and more tradies are keen to learn what they hoped they’d learn at trade school but never did – how to grow a successful business. Newspaper article sums it up beautifully . . .

Came across this clever definition of the different types of marketing one can use to get the message out. Hope you don’t get offended, but find it as amusing as I did! How many of these strategies have you tried?
“You’re a “woman” and you see a handsome man at a party. You go up to him [...]

This is a departure from my normal marketing related posts.  I was so moved by it I wanted to share it with everyone, because it’s infinitely important.  If we each take time to do this, we will remember what life is really all about.  We will be nicer people.  And people “buy” people – not [...]

If you feel like your business or lifestyle is not at the level of success that you had expected yet, then this is especially important for you.
My good friend and colleague, Darren Stephens, known as the “How to write a Best Seller” expert (and the Marketing Genius behind “Men are From Mars, Women are From [...]

You know how there is a lot of ‘stuff’ online that is just downright hype –‘affiliate systems that suck in cash like a vacuum cleaner on steroids’ etc. You have heard it all before right…. I can’t believe people believe that stuff! (Their greed gland is overactive I guess!) . . .

This wonderful 85 year old man does an incredible job of making people’s day – every day. After he’s walked a long way to make it happen! How inspirational and humbling!

Annette Welsford is a serial marketer. She loves helping people to market their business. Her pet hate is self centred marketing – eg: it’s all about me, not about the customer! She’s had 30 years marketing experience, including holding senior marketing roles with several major companies in Australia and overseas. Although she holds a Masters degree in Marketing from Uni of Southern Qld, she finds that her hands-on practical direct marketing, internet marketing and publicity experience is far more valuable and relevant to small business.

If you’re trying to develop an online business, or to boost your normal offline business with a website that brings you more customers and more business, then the best thing you can do is learn how to do it properly.
There’s so many workshops around on how to make money on the internet, and most of [...]

Came across this absolutely amazing video … It’s mind boggling …
It puts everything, and nothing, into perspective. Watch it and you’ll see what I mean

Welcome to my blog. I’ve started this because I’ve had a flood of emails from people asking how they can reduce their marketing costs and improve their results now that times are getting tough. Instead of answering people one by one I thought it would be far better to start a two way conversation with a few people at once through a blog, so we all get to hear thoughts and ideas from each other.
So back to reducing costs and improving results. There are so many answers to this paradigm. So many things that every business can do to reduce costs and improve results. . .